Product Marketing Lead — Enterprise GTM, AI, & Equity

Bizzabo; Chicago (IL); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Time-off benefits

Mental health days

Bizzabreaks events

Insurance options with employer cover

401(k) with employer match

Equity program

Parental leave

Sabbatical on milestone anniversaries

Job summary

Bizzabo, the Event Experience OS, is seeking a Product Marketing Lead to own positioning, messaging, launches, and analyst relations for the full ecosystem. You will shape GTM strategy, enable the sales force, and drive adoption across enterprise customers.

You will partner with Product, Sales, Marketing, and Enablement to craft compelling narratives, battlecards, and customer proof, while leveraging Claude-powered capabilities to automate workflows.

Qualifications

• 5+ years of product marketing in B2B SaaS targeting mid-market and enterprise buyers.
• AI-native approach to GTM, with ability to automate workflows.
• Track record in positioning complex platforms for business and technical buyers.
• Strong sales enablement instincts and asset creation that get used in the field.
• Experience with analyst relations, including Forrester/Gartner evaluations.
• Excellent writing and ability to simplify complex concepts.
• Comfort working autonomously with minimal team support.

Responsibilities

• Own positioning and messaging for the Event Experience OS and translate capabilities into value.
• Run end-to-end launches: product input, GTM plan, pricing, and field readiness.
• Support competitive deals with battlecards and win/loss analysis.
• Equip the field with pitch narratives, demo storylines, and RFP content.
• Lead analyst relations, submissions, and briefings; manage presence on review sites.
• Turn customers into proof with case studies and reference programs.
• Drive adoption through release communications and executive business reviews.
• Maintain the Claude Skills as the source of truth for GTM workflows.

Skills

Product marketing

B2B SaaS

AI-native workflows

Sales enablement

Analyst relations

Excellent writing

Independent / self-starter

Tools

Claude/Cowork tooling

Sales tools (Salesforce, HubSpot, Gong)

Job description

Bizzabo, the Event Experience OS, is seeking a Product Marketing Lead to own positioning, messaging, launches, and analyst relations for the full ecosystem. You will shape GTM strategy, enable the sales force, and drive adoption across enterprise customers.

You will partner with Product, Sales, Marketing, and Enablement to craft compelling narratives, battlecards, and customer proof, while leveraging Claude-powered capabilities to automate workflows.