Product Marketing Lead - Enterprise AI & GTM

Bizzabo; Washington (District of Columbia); On-site; USD 100,000 - 150,000; Full time

Job summary

Bizzabo, the Event Experience OS for modern enterprises, seeks a Product Marketing Lead who will tell the story of our agentic capabilities to buyers, sales teams, and analysts. You’ll own positioning, launches, competitive strategy, and enablement for our flagship OS across in-person, virtual, and hybrid events.

You’ll partner across Brand, Demand Gen, and Enablement to shape a category and ensure every new capability is sold, not just shipped.

Qualifications

• 5+ years of product marketing in B2B SaaS.
• Track record of positioning complex platforms for business and technical buyers.
• Strong sales enablement instincts and assets used in the field.

Responsibilities

• Own positioning and messaging for the Event Experience OS across buyers, sales, analysts and AI agents.
• Run launches end to end including product input, pricing, packaging, and field readiness.
• Enable field teams with compelling narratives, demos, one-pagers, and RFP content.
• Lead analyst relations daily: Forrester, Gartner, and peer-review sites like G2 and TrustRadius.
• Turn customers into proof with case studies and reference programs.
• Drive adoption with release communications and executive business reviews.
• Own the context layer powering Claude Skills and AI-driven GTM workflows.

Skills

Product marketing

B2B SaaS

Sales enablement

AI-native GTM

Tools

Salesforce

HubSpot

Gong

Job description

Bizzabo, the Event Experience OS for modern enterprises, seeks a Product Marketing Lead who will tell the story of our agentic capabilities to buyers, sales teams, and analysts. You’ll own positioning, launches, competitive strategy, and enablement for our flagship OS across in-person, virtual, and hybrid events.

You’ll partner across Brand, Demand Gen, and Enablement to shape a category and ensure every new capability is sold, not just shipped.