Enterprise Product Marketing Lead: GTM & Enablement

Descript; San Francisco (CA); Hybrid; USD 145,000 - 165,000; Full time

Job summary

Descript is seeking a Product Marketing Manager for Enterprise to define how we bring products to market, enable our sales team, and turn product innovation into revenue.

This role owns the ongoing narrative for Enterprise: messaging, sales enablement, competitive strategy, and scalable GTM systems, partnering with Product, Sales, RevOps, CS, and Support. If you enjoy building from scratch and tying work directly to pipeline, we'd love to hear from you.

Qualifications

• 4–6 years of B2B SaaS Product Marketing experience with ownership of Enterprise GTM.
• Experience partnering closely with Enterprise Sales on messaging and enablement.
• Excellent writer with strong strategic thinking and communication skills.
• Comfortable making recommendations, driving alignment, and navigating ambiguity.
• Highly cross-functional, with experience across Product, Sales, Customer Success, and Marketing.
• Excited by building processes and operating in a fast-moving environment.

Responsibilities

• Own positioning and messaging for Enterprise products and solutions.
• Build and continuously improve our sales enablement engine, including battlecards, competitive intelligence, ROI messaging, and playbooks.
• Partner with Sales and RevOps to turn customer conversations and Gong insights into better messaging and higher win rates.
• Work closely with Product to influence roadmap, launches, pricing, and packaging.
• Help define and scale our Enterprise GTM motion, including upcoming initiatives around our API platform and AI-powered products.
• Build systems—not just launches—that connect product marketing to measurable business outcomes.

Skills

B2B SaaS PMM

Enterprise GTM ownership

Sales enablement

Cross-functional teamwork

Strategic writing

Job description

Descript is seeking a Product Marketing Manager for Enterprise to define how we bring products to market, enable our sales team, and turn product innovation into revenue.

This role owns the ongoing narrative for Enterprise: messaging, sales enablement, competitive strategy, and scalable GTM systems, partnering with Product, Sales, RevOps, CS, and Support. If you enjoy building from scratch and tying work directly to pipeline, we'd love to hear from you.