Product Marketing Lead - AI-Driven GTM for Enterprise

Bizzabo; Boston (KY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Time-off benefits

Sabbatical (BizzaBirthdays)

Equity program

401(k) with employer match

Comprehensive insurance options

Job summary

Bizzabo is hiring a Product Marketing Lead to own positioning, messaging, and launches for the Event Experience OS. You will collaborate with Product, Sales, and Marketing to drive GTM strategy and analyst relations, shaping a category and ensuring field readiness across enterprise deals.

You’ll leverage AI-native workflows to automate GTM processes, build compelling assets, and enable sales to win complex opportunities.

Qualifications

• 5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers.
• An AI-native way of working with AI agents to automate GTM workflows.
• A track record of positioning complex platforms for business and technical buyers.

Responsibilities

• Own positioning and messaging for the Event Experience OS and ensure consistency across channels.
• Run end-to-end launches; input on pricing/packaging and field readiness.
• Build battle cards, win/loss analysis, and competitive materials for field use.
• Equip the field with narratives, demos, one-pagers, and RFP content.

Skills

Product marketing

B2B SaaS

Analyst relations

Sales enablement

AI in GTM

Written communication

Job description

Bizzabo is hiring a Product Marketing Lead to own positioning, messaging, and launches for the Event Experience OS. You will collaborate with Product, Sales, and Marketing to drive GTM strategy and analyst relations, shaping a category and ensuring field readiness across enterprise deals.

You’ll leverage AI-native workflows to automate GTM processes, build compelling assets, and enable sales to win complex opportunities.