Enterprise GTM Lead - AI-Driven Growth & Messaging

Scribe; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Scribe is hiring a Product Marketing leader to own GTM strategy for enterprise buyers, starting with Finance, IT, and Ops. You will craft messaging, collateral, and playbooks that empower Sales and Customer Success to win large deals.

You will work cross-functionally to understand buyer KPIs, translate insights into differentiated positioning, and lead research efforts with Strategic Finance and Revenue Operations to shape Territory and go-to-market structure.

Qualifications

• 5+ years of Product Marketing or related roles in enterprise software.
• Experience with revenue operations and go-to-market programs.
• Ability to translate buyer needs into messaging and collateral.

Responsibilities

• Develop messaging and positioning for functional and vertical buyers.
• Research target customers, KPIs, and use cases to inform GTM strategy.
• Build vertical playbooks, personas, and collateral for Sales and CS.
• Create tailored sales presentations, website copy, demos, and case studies.
• Enable GTM teams with messaging, playbooks, and plays.
• Measure revenue impact and iterate based on data.

Skills

Product marketing

B2B enterprise

Strategic thinking

Storytelling

Cross-functional leadership

Revenue ownership

Sales collaboration

Tools

Salesforce

Gong

Customer.io

Mixpanel

Job description

Scribe is hiring a Product Marketing leader to own GTM strategy for enterprise buyers, starting with Finance, IT, and Ops. You will craft messaging, collateral, and playbooks that empower Sales and Customer Success to win large deals.

You will work cross-functionally to understand buyer KPIs, translate insights into differentiated positioning, and lead research efforts with Strategic Finance and Revenue Operations to shape Territory and go-to-market structure.