Product Marketing Lead - AI-Driven GTM for Enterprise

Bizzabo; Stamford (CT); Sur place; USD 100 000 - 150 000; Plein temps

Avantages offerts par ce poste

Time-off benefits

Mental health days

Team-building events (Bizzabreaks)

Insurance options

401(k) with employer matching

Equity program

Parental leave

Sabbatical leave on milestone annivers

Résumé du poste

Bizzabo, the Event Experience Operating System, seeks a Product Marketing Lead to shape how the market sees our platform. You’ll own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations across the full Event Experience OS, including AI-driven capabilities.

Sitting at the intersection of Product, Sales, Account Management, and Marketing, you’ll partner with Brand and Enablement to craft a category-defining story, train the field, and turn customers into

Qualifications

• 5+ years of product marketing in B2B SaaS
• Experience selling to mid-market and enterprise buyers
• Hands-on analyst relations and market evaluation
• Strong writing and storytelling for executives
• Experience with AI-native GTM workflows preferred

Responsabilités

• Own positioning and messaging for the Event Experience OS. Translate new capabilities into clear value for enterprise leaders.
• Run end-to-end launches and own the go-to-market plan, including narrative, pricing input, and field readiness.
• Help win competitive deals with battlecards and objection handling used by reps.
• Equip the field with pitch narratives, demo storylines, and RFP content; train the team.
• Lead day-to-day analyst relations with Forrester, Gartner, and peer reviews.
• Turn customers into proof with case studies and reference programs.
• Drive adoption with account management and release communications.
• Own the Claude Skills knowledge base and keep it current for AI-powered workflows.

Connaissances

Product marketing

B2B SaaS

Sales enablement

AI-native GTM

Executive storytelling

Outils

Salesforce

HubSpot

Gong

Description du poste

Bizzabo, the Event Experience Operating System, seeks a Product Marketing Lead to shape how the market sees our platform. You’ll own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations across the full Event Experience OS, including AI-driven capabilities.

Sitting at the intersection of Product, Sales, Account Management, and Marketing, you’ll partner with Brand and Enablement to craft a category-defining story, train the field, and turn customers into