Product Marketing Lead - AI-Driven GTM, Equity & Growth

Bizzabo; Texas; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Time-off benefits

Mental health days

Team-building events (Bizzabreaks)

Insurance options with employer cover

401(k) with employer matching

Equity program

Paid parental leave

Sabbatical leave on milestone annivers

Holidays

Job summary

Bizzabo is seeking a Product Marketing Lead to shape how the Event Experience OS is understood by buyers, the sales team, analysts, and AI agents. This role sits at the intersection of Product, Sales, and Marketing, reporting to the Co-founder and CMO. You will craft messaging, launches, and competitive strategy for a rapidly evolving platform.

You'll own analyst relations, enable the field, and drive adoption across enterprise customers, leveraging AI-native workflows to automate GTM processes.

Qualifications

• 5+ years of product marketing leadership in B2B SaaS.
• Demonstrated ability to position complex platforms for business and technical buyers.
• Strong writing skills and ability to simplify messaging.

Responsibilities

• Own positioning and messaging for the Event Experience OS.
• Run end-to-end launches, including go-to-market plans and analyst relations.
• Develop competitive battlecards, landmine questions, and objections for field use.
• Create pitch narratives, demo storylines, and RFP content for the sales team.
• Manage analyst relations with Forrester and Gartner; maintain presence on review sites.
• Collaborate with account management to build case studies and proof points.
• Drive adoption with release communications and training for executives.

Skills

Product marketing leadership

AI-native GTM workflows

Analyst relations

Sales enablement

Excellent writing

Positioning complex platforms

Cross-functional collaboration

Tools

Salesforce

HubSpot

Gong

Job description

Bizzabo is seeking a Product Marketing Lead to shape how the Event Experience OS is understood by buyers, the sales team, analysts, and AI agents. This role sits at the intersection of Product, Sales, and Marketing, reporting to the Co-founder and CMO. You will craft messaging, launches, and competitive strategy for a rapidly evolving platform.

You'll own analyst relations, enable the field, and drive adoption across enterprise customers, leveraging AI-native workflows to automate GTM processes.