Strategic Product Marketing Lead, AI-Driven GTM for Events

Bizzabo; Florida; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Mental health days

Bizzabreaks

Insurance options

401(k) plan

Equity program

Parental leave

Sabbatical leave

Job summary

Bizzabo, a leader in event technology, seeks a Product Marketing Lead to shape the messaging and launch strategy for the Event Experience OS. You will collaborate with Product, Sales, and Marketing to craft compelling narratives, enable the field, and drive competitive differentiation across enterprise customers.

You will own analyst relations, build customer evidence, and ensure new capabilities are sold, not just shipped.

Qualifications

• 5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers.
• Proven ability to position complex platforms for business and technical buyers.
• Strong writing and storytelling to create field-ready assets.
• Hands-on analyst relations experience, ideally with Forrester or Gartner.

Responsibilities

• Own positioning and messaging for the Event Experience OS; translate capabilities into value.
• Lead end-to-end launches including narrative, pricing input, and field readiness.
• Build competitive battlecards and objection-handling for reps and managers.
• Equip the sales team with pitch narratives, demo storylines, and RFP content.
• Manage analyst relations and vendor reviews across Forrester, Gartner, and peers.

Skills

Product marketing

AI-native workflows

Sales enablement

Analyst relations

Excellent writing

B2B SaaS

Tools

Salesforce

HubSpot

Gong

Job description

Bizzabo, a leader in event technology, seeks a Product Marketing Lead to shape the messaging and launch strategy for the Event Experience OS. You will collaborate with Product, Sales, and Marketing to craft compelling narratives, enable the field, and drive competitive differentiation across enterprise customers.

You will own analyst relations, build customer evidence, and ensure new capabilities are sold, not just shipped.