Product Marketing Manager, B2B SaaS — GTM Leader

Leadership Connect, Inc.; Washington (District of Columbia); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Awesome medical insurance plan

Dental Insurance

Life & Disability insurance

Flexible spending accounts

Unlimited PTO!

Eleven Paid Holidays

$3,000 Employee Referral Program

Employer contribution to 401(k) plan

Rewards and recognition programs

Job summary

Leadership Connect, Inc. is seeking a Product Marketing Manager to own go-to-market strategy and execution for the company's B2B SaaS solutions.

You will lead cross-functional efforts with Product, Engineering, Marketing, Sales, and Customer Success, shaping messaging, packaging, and market delivery. The role requires 5+ years in product marketing for software, strong writing and presentation skills, and a data-driven approach.

Qualifications

• 5+ years of product marketing experience at a B2B SaaS company.
• Experience building and executing go-to-market plans for software products.
• Strong written, verbal, and presentation skills.
• Strong analytical skills and a data-driven mindset.
• The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment.
• A collaborative, ownership-driven approach.
• Nice to have: experience marketing to government workers.

Responsibilities

• Own the go-to-market roadmap, strategy, and execution for product launches
• Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
• Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
• Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
• Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
• Build training materials and lead sales enablement for key launches
• Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Analytical thinking

Presentation skills

Gov't marketing (nice-to-have)

Job description

Leadership Connect, Inc. is seeking a Product Marketing Manager to own go-to-market strategy and execution for the company's B2B SaaS solutions.

You will lead cross-functional efforts with Product, Engineering, Marketing, Sales, and Customer Success, shaping messaging, packaging, and market delivery. The role requires 5+ years in product marketing for software, strong writing and presentation skills, and a data-driven approach.