Product Marketing & Branding Lead — HVDC & Grid Tech (Remote)

GE Vernova, Inc.; Boston (MA); Remote; USD 129.000 - 214.000; Vollzeit

Benefits dieser Stelle

Medical coverage

Dental coverage

Vision coverage

Prescription drug coverage

Health Coach program

Employee Assistance Program

401(k) with company matching

Tuition assistance

Paid parental leave

Life insurance

12 paid holidays

Zusammenfassung

GE Vernova Grid Solutions is seeking a Product Marketing and Branding Lead to package value propositions and technical content into customer-facing materials, manage publication programs, and execute product launches and branding. The role partners with Solution Leaders and reports to the GSI CTO with a dotted line to the CCO.

The role focuses on HVDC, FACTS, Services and ACIS portfolios, with responsibilities across market intel, commercialization, and brand strategy, and requires international

Qualifikationen

• Significant experience in product marketing, strategic marketing, product management or business development within HVDC, FACTS, high-voltage equipment, grid technologies or a comparable engineered-systems industry.
• Understanding of utility customers, transmission-system applications and long-cycle project businesses.
• Ability to translate complex technical subjects into clear customer and commercial value.
• Experience in market segmentation, competitive positioning, value propositions and go-to-market planning.
• Familiarity with IEC, IEEE and CIGRE; publication experience is advantageous.

Aufgaben

• Market insight and portfolio positioning: define differentiated marketing and branding positioning for the portfolio.
• Technical-community engagement: organize seminars, workshops, webinars and engineering forums.
• Commercialization and sales enablement: go-to-market planning, product launches, and lead definition.
• Brand and thought leadership: maintain portfolio naming, messaging and brand architecture.
• Experience measurement and governance: track impact of product-marketing activities and manage external content.

Kenntnisse

HVDC

FACTS

Brand positioning

Go-to-market

Ausbildung

Engineering/Business/Marketing

Jobbeschreibung

GE Vernova Grid Solutions is seeking a Product Marketing and Branding Lead to package value propositions and technical content into customer-facing materials, manage publication programs, and execute product launches and branding. The role partners with Solution Leaders and reports to the GSI CTO with a dotted line to the CCO.

The role focuses on HVDC, FACTS, Services and ACIS portfolios, with responsibilities across market intel, commercialization, and brand strategy, and requires international