Product Marketing Associate — Launch & Growth Path

Rippling, Inc.; Pittsburgh (Allegheny County); On-site; USD 72,000 - 78,000; Full time

Job summary

myKaarma is seeking an Associate Product Marketing Manager to learn product marketing from the ground up, working with Product Marketing Managers on real launches. You’ll help create content, segment audiences, and prep internal teams and customers for what’s new, all while building a deep understanding of our industry and product set.

This role is a launchpad. With the right growth, you’re expected to step into a full Product Marketing Manager role within 18 to 24 months.

Qualifications

• Clear, concise writing that explains ideas in plain, compelling language
• Organization and attention to detail across multiple tasks and deadlines
• Asking thoughtful questions and sharing ideas respectfully, even when they challenge the plan
• Collaborating with and learning from people across different teams
• Presenting ideas clearly to small groups
• Using common workplace tools, such as Google Workspace
• Knowledge of marketing fundamentals, audiences, messaging, and campaigns
• Understanding how software companies sell to and support business customers
• Understanding how customers discover, adopt, and get value from new products or features
• Ability to research a market, customer, or competitor

Responsibilities

• Launch support: plan and execute feature/product launches, track timelines, coordinate with cross-functional teams
• Content creation: draft launch content such as release announcements, emails, in-app messaging, help content, and presentations
• Audience segmentation: identify dealerships and users for launches and tailor messaging
• Challenging ideas: ask questions and share perspectives on launch plans and messaging
• Enablement support: build training materials, FAQs, and talk tracks for Sales, CS, and Support
• Adoption tracking: collect and report post-launch data and derive recommendations
• Customer and market learning: research automotive service industry, dealerships, customers, and competitors
• Professional growth: grow into greater ownership leading launches independently

Skills

Writing skills

Attention to detail

Questioning ideas

Collaboration across teams

Presentation skills

Google Workspace proficiency

Education

Bachelor's degree in marketing or related field

Master’s degree is a plus

Tools

HubSpot

Appcues

Google Workspace

Canva

Figma

Job description

myKaarma is seeking an Associate Product Marketing Manager to learn product marketing from the ground up, working with Product Marketing Managers on real launches. You’ll help create content, segment audiences, and prep internal teams and customers for what’s new, all while building a deep understanding of our industry and product set.

This role is a launchpad. With the right growth, you’re expected to step into a full Product Marketing Manager role within 18 to 24 months.