Associate Product Marketing Manager

myKaarma; Pittsburgh (Allegheny County); On-site; USD 70,000 - 90,000; Full time

Job summary

myKaarma is seeking an Associate Product Marketing Manager to learn product marketing from the ground up by collaborating with Product Marketing Managers on real launches. You will help create content, segment audiences, and prepare internal teams and customers for what's new, while building knowledge of the automotive service industry and our product set.

This launchpad role offers mentorship, cross-functional exposure, and the potential to grow into a full Product Marketing Manager role within

Qualifications

• Experience: No prior product marketing experience.

Responsibilities

• Launch support: Help Product Marketing Managers plan and execute feature and product launches, including tracking timelines, managing checklists, and coordinating with cross-functional teams.
• Content creation: Draft launch content such as release announcements, emails, in-app messaging, help content, one-pagers, and presentations.
• Audience segmentation: Help identify which dealerships and users a launch is most relevant to, and tailor messaging and outreach accordingly.
• Challenging ideas: Ask questions and share your perspective on launch plans, messaging, and assumptions, bringing a fresh set of eyes to how we go to market.
• Enablement support: Help build and maintain training materials, FAQs, and talk tracks that prepare Sales, Customer Success, and Support for new features.
• Adoption tracking: Help gather and report on post-launch adoption data, and learn how to turn results into recommendations.
• Customer and market learning: Build your knowledge of the automotive service industry, dealership operations, our customers, and competitors through research, customer conversations, and time with internal teams.
• Professional growth: Learn the full scope of a Product Marketing Manager's responsibilities, taking on greater ownership over time with the goal of leading launches independently.

Job description

About this position

Company Overview:

At myKaarma, we’re not just leading the way in fixed ops solutions for the automotive industry—we’re redefining what’s possible for dealership service centers. Headquartered in Long Beach, California, and powered by a global team, our industry-leading SaaS platform combines communication, scheduling, and payment tools in one seamless solution that keeps dealerships and vehicle owners connected. With myKaarma, every service interaction flows effortlessly, bringing good karma to customers and service teams.

Rooted in the principles of the Toyota Production System, we operate with precision, efficiency, and a relentless focus on continuous improvement to deliver a better experience for all. We’re looking for innovators, problem-solvers, and tech enthusiasts passionate about building solutions people love to use. If you’re ready to make an impact in an industry ripe for change, join us at myKaarma and help shape the future of automotive service.

At myKaarma, exceptional customer interactions are the cornerstone of our success. Our platform is meticulously engineered to communicate with customers at every aspect of the service, repair, and maintenance journey, ensuring positive and memorable experiences.

Role Description:

As an Associate Product Marketing Manager at myKaarma, you'll learn product marketing from the ground up by working alongside our Product Marketing Managers on real launches. You'll help create content, segment audiences, and prepare internal teams and customers for what's new, all while building a deep understanding of our industry, our product set, and how great product marketing gets done. We also want you to bring a fresh perspective: ask questions, challenge ideas and plans, and help us see things we might miss.

This role is designed as a launchpad. With the right growth, we expect you to be ready to step into a full Product Marketing Manager role within 18 to 24 months. It's a high-visibility position on a small, collaborative team, with hands-on mentorship and real opportunities to contribute from day one.

• Launch support: Help Product Marketing Managers plan and execute feature and product launches, including tracking timelines, managing checklists, and coordinating with cross-functional teams.
• Content creation: Draft launch content such as release announcements, emails, in-app messaging, help content, one-pagers, and presentations.
• Audience segmentation: Help identify which dealerships and users a launch is most relevant to, and tailor messaging and outreach accordingly.
• Challenging ideas: Ask questions and share your perspective on launch plans, messaging, and assumptions, bringing a fresh set of eyes to how we go to market.
• Enablement support: Help build and maintain training materials, FAQs, and talk tracks that prepare Sales, Customer Success, and Support for new features.
• Adoption tracking: Help gather and report on post-launch adoption data, and learn how to turn results into recommendations.
• Customer and market learning: Build your knowledge of the automotive service industry, dealership operations, our customers, and competitors through research, customer conversations, and time with internal teams.
• Professional growth: Learn the full scope of a Product Marketing Manager's responsibilities, taking on greater ownership over time with the goal of leading launches independently.

Required Skills and Qualifications:

• Experience: No prior product marketing experience