Associate Product Marketing Manager

Rippling, Inc.; Pittsburgh (Allegheny County); On-site; USD 72,000 - 78,000; Full time

Job summary

myKaarma is seeking an Associate Product Marketing Manager to learn product marketing from the ground up, working with Product Marketing Managers on real launches. You’ll help create content, segment audiences, and prep internal teams and customers for what’s new, all while building a deep understanding of our industry and product set.

This role is a launchpad. With the right growth, you’re expected to step into a full Product Marketing Manager role within 18 to 24 months.

Qualifications

• Clear, concise writing that explains ideas in plain, compelling language
• Organization and attention to detail across multiple tasks and deadlines
• Asking thoughtful questions and sharing ideas respectfully, even when they challenge the plan
• Collaborating with and learning from people across different teams
• Presenting ideas clearly to small groups
• Using common workplace tools, such as Google Workspace
• Knowledge of marketing fundamentals, audiences, messaging, and campaigns
• Understanding how software companies sell to and support business customers
• Understanding how customers discover, adopt, and get value from new products or features
• Ability to research a market, customer, or competitor

Responsibilities

• Launch support: plan and execute feature/product launches, track timelines, coordinate with cross-functional teams
• Content creation: draft launch content such as release announcements, emails, in-app messaging, help content, and presentations
• Audience segmentation: identify dealerships and users for launches and tailor messaging
• Challenging ideas: ask questions and share perspectives on launch plans and messaging
• Enablement support: build training materials, FAQs, and talk tracks for Sales, CS, and Support
• Adoption tracking: collect and report post-launch data and derive recommendations
• Customer and market learning: research automotive service industry, dealerships, customers, and competitors
• Professional growth: grow into greater ownership leading launches independently

Skills

Writing skills

Attention to detail

Questioning ideas

Collaboration across teams

Presentation skills

Google Workspace proficiency

Education

Bachelor's degree in marketing or related field

Master’s degree is a plus

Tools

HubSpot

Appcues

Google Workspace

Canva

Figma

Job description

At myKaarma, we’re not just leading the way in fixed ops solutions for the automotive industry—we’re redefining what’s possible for dealership service centers. Headquartered in Long Beach, California, and powered by a global team, our industry-leading SaaS platform combines communication, scheduling, and payment tools in one seamless solution that keeps dealerships and vehicle owners connected. With myKaarma, every service interaction flows effortlessly, bringing good karma to customers and service teams.

Rooted in the principles of the Toyota Production System, we operate with precision, efficiency, and a relentless focus on continuous improvement to deliver a better experience for all. We’re looking for innovators, problem-solvers, and tech enthusiasts passionate about building solutions people love to use. If you’re ready to make an impact in an industry ripe for change, join us at myKaarma and help shape the future of automotive service.

At myKaarma, exceptional customer interactions are the cornerstone of our success. Our platform is meticulously engineered to communicate with customers at every aspect of the service, repair, and maintenance journey, ensuring positive and memorable experiences.

Role Description:

As an Associate Product Marketing Manager at myKaarma, you'll learn product marketing from the ground up by working alongside our Product Marketing Managers on real launches. You'll help create content, segment audiences, and prepare internal teams and customers for what's new, all while building a deep understanding of our industry, our product set, and how great product marketing gets done. We also want you to bring a fresh perspective: ask questions, challenge ideas and plans, and help us see things we might miss.

This role is designed as a launchpad. With the right growth, we expect you to be ready to step into a full Product Marketing Manager role within 18 to 24 months. It's a high-visibility position on a small, collaborative team, with hands‑on mentorship and real opportunities to contribute from day one.

Key Responsibilities:

• Launch support: Help Product Marketing Managers plan and execute feature and product launches, including tracking timelines, managing checklists, and coordinating with cross-functional teams.
• Content creation: Draft launch content such as release announcements, emails, in-app messaging, help content, one-pagers, and presentations.
• Audience segmentation: Help identify which dealerships and users a launch is most relevant to, and tailor messaging and outreach accordingly.
• Challenging ideas: Ask questions and share your perspective on launch plans, messaging, and assumptions, bringing a fresh set of eyes to how we go to market.
• Enablement support: Help build and maintain training materials, FAQs, and talk tracks that prepare Sales, Customer Success, and Support for new features.
• Adoption tracking: Help gather and report on post-launch adoption data, and learn how to turn results into recommendations.
• Customer and market learning: Build your knowledge of the automotive service industry, dealership operations, our customers, and competitors through research, customer conversations, and time with internal teams.
• Professional growth: Learn the full scope of a Product Marketing Manager's responsibilities, taking on greater ownership over time with the goal of leading launches independently.

Required Skills and Qualifications:

• Experience: No prior product marketing experience required. Internships, coursework, or early career experience in marketing, communications, business, sales, customer support, or a related field is a plus.
• Skills: Proficiency in:
• Clear, concise writing that explains ideas in plain, compelling language
• Organization and attention to detail across multiple tasks and deadlines
• Asking thoughtful questions and sharing ideas respectfully, even when they challenge the plan
• Collaborating with and learning from people across different teams
• Presenting ideas clearly to small groups
• Using common workplace tools, such as Google Workspace
• Knowledge: Basic understanding of, or strong interest in learning:
• Marketing fundamentals, including audiences, messaging, and campaigns
• How software companies sell to and support business customers
• How customers discover, adopt, and get value from new products or features
• How to research a market, customer, or competitor

Nice to Have Skills & Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field; specialized Master’s degree is a plus.
• Internship or project experience in marketing, product, or a B2B software company
• Familiarity with HubSpot, Appcues, Google Workspace, Canva, Figma, or similar tools
• Exposure to automotive retail, dealerships, or service-based businesses

How to Stand Out:

Here’s a scenario to illustrate the kind of thinking we value:

Q: "You're asked to write a short announcement for a new feature. As you read the product notes, you realize you're not sure who the feature is actually for or why they'd care. What would you do?"

We'd love to hear something like this…

A: "I wouldn't just start writing and hope it works. First, I'd do my homework by rereading the notes, looking at any customer feedback that led to the feature, and seeing whether we've launched anything similar before. If it's still unclear, I'd go to the Product Marketing Manager or the Product Manager with specific questions: Who is this built for? What problem does it solve for them? What should they do after reading the announcement? If the answers show the feature doesn't have a clear audience yet, I'd raise that, because it's better to catch it before launch than after. Then I'd write a draft built around the customer's problem, share it for feedback, and learn from the edits."

This approach reflects your ability to think strategically, ask the right questions early, and turn every launch into real customer adoption and success.

We know great candidates don't always match every requirement. If this role excites you and your experience aligns with many of the qualifications, we'd encourage you to apply. Skills can be learned—we also value curiosity, ownership, and a willingness to grow.

Total Rewards at myKaarma

At myKaarma, we offer a comprehensive Total Rewards package that extends beyond the base salary. Our commitment to competitive compensation includes bonuses and benefits that support both personal and professional well-being:

• Flexible Work Environment : We embrace a high-performance, flexible structure that values freedom and responsibility. Our “Highly Aligned, Loosely Coupled” model empowers teams to innovate and continuously improve using data-driven insights.
• Health and Wellness : Comprehensive medical, dental, vision, life, and disability benefits, along with wellness and telework stipends.
• Time Off: Generous vacation time to recharge and balance life outside work.
• In-Office Perks: Enjoy dog-friendly offices and unlimited snacks or refreshments onsite.

The starting salary range for this role is $72,000 - $77,715, depending on experience and qualifications, reflecting our dedication to competitive industry compensation. Additional details about our Total Rewards package will be shared during recruitment.

Our Commitment to Inclusion

At myKaarma, diverse perspectives drive innovation and success. We are committed to creating a safe, welcoming, and inclusive workplace where every employee feels valued and empowered and can do meaningful work. Our mission to deliver exceptional solutions to our clients is strengthened by the unique contributions and perspectives of our team members from all backgrounds.

As an equal opportunity employer, myKaarma prohibits any form of unlawful discrimination or harassment based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by applicable laws in the regions where we operate. We adhere to all EEOC regulations and actively promote an environment that celebrates and supports diversity, equity, and inclusion for all.

Applicants with disabilities

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. Reasonable accommodation is a change in the way things are normally done, which will ensure an equal employment opportunity without imposing undue hardship on myKaarma. Please let us know if you require reasonable accommodations during the application or interview process by filling out this form.

myKaarma participates in the

myKaarma participates in the E-Verify Program.
myKaarma considers candidates requiring work authorization on a case-by-case basis. Sponsorship may be available for exceptional candidates depending on role requirements and business need

The pay range for this role is:

72,000 - 77,715 USD per year (Pittsburgh Office)