Launchpad Associate PMM - Automotive SaaS

myKaarma; Pittsburgh (Allegheny County); On-site; USD 70,000 - 90,000; Full time

Job summary

myKaarma is seeking an Associate Product Marketing Manager to learn product marketing from the ground up by collaborating with Product Marketing Managers on real launches. You will help create content, segment audiences, and prepare internal teams and customers for what's new, while building knowledge of the automotive service industry and our product set.

This launchpad role offers mentorship, cross-functional exposure, and the potential to grow into a full Product Marketing Manager role within

Qualifications

• Experience: No prior product marketing experience.

Responsibilities

• Launch support: Help Product Marketing Managers plan and execute feature and product launches, including tracking timelines, managing checklists, and coordinating with cross-functional teams.
• Content creation: Draft launch content such as release announcements, emails, in-app messaging, help content, one-pagers, and presentations.
• Audience segmentation: Help identify which dealerships and users a launch is most relevant to, and tailor messaging and outreach accordingly.
• Challenging ideas: Ask questions and share your perspective on launch plans, messaging, and assumptions, bringing a fresh set of eyes to how we go to market.
• Enablement support: Help build and maintain training materials, FAQs, and talk tracks that prepare Sales, Customer Success, and Support for new features.
• Adoption tracking: Help gather and report on post-launch adoption data, and learn how to turn results into recommendations.
• Customer and market learning: Build your knowledge of the automotive service industry, dealership operations, our customers, and competitors through research, customer conversations, and time with internal teams.
• Professional growth: Learn the full scope of a Product Marketing Manager's responsibilities, taking on greater ownership over time with the goal of leading launches independently.

Job description

myKaarma is seeking an Associate Product Marketing Manager to learn product marketing from the ground up by collaborating with Product Marketing Managers on real launches. You will help create content, segment audiences, and prepare internal teams and customers for what's new, while building knowledge of the automotive service industry and our product set.

This launchpad role offers mentorship, cross-functional exposure, and the potential to grow into a full Product Marketing Manager role within