SaaS Product Marketing Manager: Launch & Adoption

myKaarma; Pittsburgh (Allegheny County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible Work Environment

Health and Wellness

Time Off

In-Office Perks

Job summary

myKaarma in Pittsburgh is seeking a Product Marketing Manager to own go-to-market for new features, coordinating with Product, Sales, and Support to ensure successful launches.

You will craft messaging, plan campaigns, and enable teams with collateral, while analyzing adoption metrics and turning insights into future improvements.

This role offers high visibility on a small, collaborative team with room to grow and impact across thousands of dealerships.

Qualifications

• Experience in product marketing, customer marketing, or related role in B2B SaaS with launches.
• Ability to challenge ideas, write clearly, and influence without authority.
• Strong project management across multiple launches and deadlines.
• Collaborates with Product, Sales, PM, Support and other teams.
• Ability to present to internal teams and train others.
• Reads dashboards and derives actionable adoption insights.
• Understands GTM fundamentals, lifecycle concepts, and value propositions.

Responsibilities

• Strategic partnership with Product and cross-functional teams for GTM.
• Challenge assumptions early, test customer value, readiness and metrics.
• Plan and run feature launches end to end with Product.
• Translate specs into clear messaging for dealers and decision-makers.
• Enable Sales, CS, and Support with launch content and training.
• Develop customer-facing launch content, emails, in-app messages, webinars.
• Define success metrics and track post-launch adoption.
• Turn customer feedback into future go-to-market recommendations.

Skills

Strategy & partnerships

Clear writing

PM skills

Cross-functional

Storytelling

Training sessions

Data-driven insights

Go-to-market

B2B SaaS

Tools

Appcues

HubSpot

Job description

myKaarma in Pittsburgh is seeking a Product Marketing Manager to own go-to-market for new features, coordinating with Product, Sales, and Support to ensure successful launches.

You will craft messaging, plan campaigns, and enable teams with collateral, while analyzing adoption metrics and turning insights into future improvements.

This role offers high visibility on a small, collaborative team with room to grow and impact across thousands of dealerships.