Product Marketing Manager - SaaS Launch Leader

Rippling, Inc.; Pittsburgh (Allegheny County); On-site; USD 85,000 - 106,000; Full time

Benefits offered by this job

Flexible Work Environment

Health and Wellness benefits

Time Off and vacation policy

In-Office perks: dog-friendly offices,

Job summary

myKaarma is seeking a Product Marketing Manager to own how new features reach the market, collaborating with Product, Sales, Support, and other teams to ensure a successful launch. You’ll drive awareness, adoption, and utilization for dealers, shaping the go-to-market strategy and messaging.

The role emphasizes partner-driven product launches, customer insights, and data-backed content. A high-visibility position on a small team with ownership and growth opportunities awaits.

Qualifications

• Strategic thinker who partners with Product and cross-functional teams.
• Ability to plan and execute go-to-market launches end-to-end.
• Translate product specs into clear, benefit-driven messaging for dealers.
• Create enablement for Sales, CS, and Support to drive adoption.
• Develop customer-facing launch content and webinars.
• Define metrics for launcher success and track adoption.

Responsibilities

• Act as a strategic partner to shape how and why features go to market.
• Question assumptions early to validate customer value and readiness.
• Plan and run feature launches with cross-functional teams.
• Develop consistent positioning and messaging across channels.
• Enable Sales and Support with training and collateral.
• Create customer-facing release announcements and in-app messaging.
• Define success metrics and monitor post-launch adoption.
• Gather customer feedback to influence future product decisions.
• Support case studies and proof points showing feature impact.

Skills

Strategic thinking

Go-to-market

Messaging

Cross-functional collaboration

Training and enablement

Data-driven insights

B2B SaaS knowledge

Product adoption

Tools

Appcues

HubSpot

Job description

myKaarma is seeking a Product Marketing Manager to own how new features reach the market, collaborating with Product, Sales, Support, and other teams to ensure a successful launch. You’ll drive awareness, adoption, and utilization for dealers, shaping the go-to-market strategy and messaging.

The role emphasizes partner-driven product launches, customer insights, and data-backed content. A high-visibility position on a small team with ownership and growth opportunities awaits.