Product Lead, Monetization & Activation (B2C/B2B)

Zeely Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Zeely Inc. is seeking a Product Manager to own Experience & Monetization end to end, from onboarding to subscription plans and the evolving B2B model. You will shape direction, run hypotheses, and define metrics around activation, retention, and habit loops for a prosumer-to-enterprise trajectory.

You’ll lead monetization for web and mobile, differentiate pricing tiers, and drive a unified, scalable user experience across teams while collaborating with Growth on cross-channel strategy.

Qualifications

• 5+ years as a Product Manager in B2C or prosumer products with ownership of the product and its metrics

Responsibilities

• Own how users reach value across web and mobile; measure success by retention, churn, and product utilization
• Grow B2C monetization in web funnels with credits logic and token-based access
• Differentiate subscription plans (Starter/Plus/Growth) with clear upgrade paths
• Build systems for B2B users (organizations, seats) and drive a shift from B2C to B2B/hybrid monetization
• Launch monetization for agentic features
• Unify UX across the platform for multiple teams to stay consistent
• Collaborate with Growth team across B2C/B2B and mobile/web segments

Skills

Product management

Activation & monetization

Retention focus

A/B testing

Data-driven decisions

Job description

Zeely Inc. is seeking a Product Manager to own Experience & Monetization end to end, from onboarding to subscription plans and the evolving B2B model. You will shape direction, run hypotheses, and define metrics around activation, retention, and habit loops for a prosumer-to-enterprise trajectory.

You’ll lead monetization for web and mobile, differentiate pricing tiers, and drive a unified, scalable user experience across teams while collaborating with Growth on cross-channel strategy.