Senior Product Manager (Experience & Monetization)

Zeely; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first setup

Office options in Warsaw/Kyiv

Job summary

Zeely is seeking a Product Manager to own Experience & Monetization end to end, from onboarding to pricing and B2B transitions. You will shape hypotheses, metrics, and activation strategies for both B2C and future B2B workflows.

You will lead monetization experiments, differentiate pricing tiers, and align cross-functional teams to scale user value and revenue in a remote-first environment.

Qualifications

• 5+ years as a Product Manager in B2C or prosumer products with ownership of the product and its metrics
• Strong understanding of activation, monetization, retention, and habit loops
• Experience with discovery, roadmap building, and prioritization
• Regular A/B testing and data-driven decisions, with evidence of metric impact
• Experience with a web product or platform
• Upper-Intermediate+ English
• Autonomy, systems thinking, and comfort with ambiguity

Responsibilities

• Grow B2C monetization in web funnels: credits logic, unlimited access, tokens
• Differentiate subscription plans (Starter / Plus / Growth) with clear upgrade paths
• Build the system for B2B users (organizations, seats) and drive a shift from B2C to B2B/hybrid monetization
• Launch monetization for agentic features
• Own mobile onboarding, landing screens, and product discovery to accelerate value realization
• Unify UX across the platform with cross-team alignment
• Collaborate across B2C/B2B and web/mobile segments with Growth team

Skills

Product management

B2C product

Monetization

A/B testing

Roadmap planning

Web platform

English (Upper)

Autonomy

Job description

Zeely is already used by 2,000,000+ businesses, and we grew 6× over the past year. The next step is making sure users stay, go deeper into the product, and pay for the value they get.

That's why we're turning Experience & Monetization into a dedicated area — and looking for a PM to own it end to end: from onboarding and retention to subscription plans and the B2B model.

We're not looking for a Senior Product Manager to run a ready-made backlog. We're looking for someone who shapes the direction themselves, thinks in hypotheses and metrics, and knows how activation, retention, and habit loops work in B2C/prosumer products.

About Zeely

At Zeely, we're building an AI Marketing Intelligence Platform that covers the full performance marketing cycle — create → launch → scale — and we've already grown to 2M+ users.

Simply put: we've made the best AI solutions and marketing tools available to small and medium businesses — tools that used to be reserved for big brands with expensive marketing teams.

The next big step: a B2B solution for large marketing teams and enterprise clients — workflows, creative analytics, and full control over campaigns across the whole team.

For companies where performance marketing already runs at scale and needs more efficiency and automation.

A few numbers that speak for themselves:

• 4 years on the market — a stable, profitable company backed by international investors
• 6× growth over the past year
• 2,000,000+ businesses already use Zeely
• #1 in its category in the US market
• 200+ specialists on the team
• Markets: US + worldwide

Your role:

you own how users reach value in Zeely and what they pay for — across web and mobile. Success is measured by retention, churn, and product utilization, not just funnel conversion.

What you'll do:

• Grow B2C monetization in web funnels: credits logic, unlimited access, tokens
• Differentiate subscription plans (Starter / Plus / Growth) — distinct pricing and features, with a clear upgrade path between tiers
• Build the system for B2B users (organizations, seats) and drive a controlled shift from B2C to a B2B/hybrid monetization model
• Launch monetization for agentic features
• Own mobile onboarding, landing screens, and product discovery so users reach value faster
• Unify UX across the platform: several teams build their own builders, and the user experience has to stay consistent
• Work across B2C/B2B and mobile/web segments, in close partnership with the Growth team

The team is already in place: frontend, mobile, and backend engineers, QA, an analyst, and a designer.

What it takes:

• 5+ years as a Product Manager in B2C or prosumer products — with ownership of the product and its metrics, not just delivery
• Strong understanding of user activation, monetization, retention, and habit loops
• Experience with discovery, roadmap building, and prioritization
• Regular A/B testing and data-driven decisions — you can show how your decisions moved the metrics
• Experience with a web product or platform (if your background is mobile-only — strong product growth cases)
• Upper-Intermediate+ English
• Autonomy, systems thinking, and comfort with ambiguity

Nice to have:

• Experience with pricing, subscription plans, or new monetization channels
• Experience building B2B logic into a product (organizations, seats, team plans)
• Background in AI, content, video, or marketing products

Why work with us:

• Real ownership: you shape the ideas, directions, and processes in Experience & Monetization
• A chance to build one of Zeely's key areas from scratch
• Work with direct impact on business metrics — retention, churn, revenue mix
• An AI product and the US market
• A small, autonomous team with minimal sign-offs and bureaucracy
• Remote-first setup: work from wherever suits you, or join us in our Warsaw or Kyiv offices
• Day off and sick off, regular performance reviews, financial support for private entrepreneurs

Hiring process: Intro call with a recruiter → Interview with the Hiring Manager → Final interview → Reference check → Offer. No test task.