Senior Product Manager (Experience & Monetization)

Zeely Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Zeely Inc. is seeking a Product Manager to own Experience & Monetization end to end, from onboarding to subscription plans and the evolving B2B model. You will shape direction, run hypotheses, and define metrics around activation, retention, and habit loops for a prosumer-to-enterprise trajectory.

You’ll lead monetization for web and mobile, differentiate pricing tiers, and drive a unified, scalable user experience across teams while collaborating with Growth on cross-channel strategy.

Qualifications

• 5+ years as a Product Manager in B2C or prosumer products with ownership of the product and its metrics

Responsibilities

• Own how users reach value across web and mobile; measure success by retention, churn, and product utilization
• Grow B2C monetization in web funnels with credits logic and token-based access
• Differentiate subscription plans (Starter/Plus/Growth) with clear upgrade paths
• Build systems for B2B users (organizations, seats) and drive a shift from B2C to B2B/hybrid monetization
• Launch monetization for agentic features
• Unify UX across the platform for multiple teams to stay consistent
• Collaborate with Growth team across B2C/B2B and mobile/web segments

Skills

Product management

Activation & monetization

Retention focus

A/B testing

Data-driven decisions

Job description

Zeely is already used by 2,000,000+ businesses, and we grew 6× over the past year. The next step is making sure users stay, go deeper into the product, and pay for the value they get.

That’s why we’re turning Experience & Monetization into a dedicated area — and looking for a PM to own it end to end: from onboarding and retention to subscription plans and the B2B model.

We’re not looking for a Senior Product Manager to run a ready-made backlog. We’re looking for someone who shapes the direction themselves, thinks in hypotheses and metrics, and knows how activation, retention, and habit loops work in B2C/prosumer products.

About Zeely

At Zeely, we’re building an AI Marketing Intelligence Platform that covers the full performance marketing cycle — create → launch → scale — and we’ve already grown to 2M+ users.

Simply put: we’ve made the best AI solutions and marketing tools available to small and medium businesses — tools that used to be reserved for big brands with expensive marketing teams.

The next big step: a B2B solution for large marketing teams and enterprise clients — workflows, creative analytics, and full control over campaigns across the whole team.

For companies where performance marketing already runs at scale and needs more efficiency and automation.

A few numbers that speak for themselves:

• 4 years on the market — a stable, profitable company backed by international investors;
• 6× growth over the past year;
• 2,000,000+ businesses already use Zeely;
• #1 in its category in the US market;
• 200+ specialists on the team;
• Markets: US + worldwide.

Your role:

you own how users reach value in Zeely and what they pay for — across web and mobile. Success is measured by retention, churn, and product utilization, not just funnel conversion.

What you’ll do:

• Grow B2C monetization in web funnels: credits logic, unlimited access, tokens
• Differentiate subscription plans (Starter / Plus / Growth) — distinct pricing and features, with a clear upgrade path between tiers
• Build the system for B2B users (organizations, seats) and drive a controlled shift from B2C to a B2B/hybrid monetization model
• Launch monetization for agentic features
• Own mobile onboarding, landing screens, and product discovery so users reach value faster
• Unify UX across the platform: several teams build their own builders, and the user experience has to stay consistent
• Work across B2C/B2B and mobile/web segments, in close partnership with the Growth team

The team is already in place: frontend, mobile, and backend engineers, QA, an analyst, and a designer.

What it takes:

• 5+ years as a Product Manager in B2C or prosumer products — with ownership of the product and its metrics, not just delivery
• Strong understanding of user activation, monetization, retention, and habit loops
• Experience with discovery, roadmap building, and prioritization
• Regular A/B testing and data-driven decisions — you can show how your decisions moved the metrics