Senior Product Marketing Lead — Workforce Management

UKG; Alpharetta (GA); Hybrid; USD 115,000 - 165,000; Full time

Job summary

UKG is seeking a seasoned Product Marketing Lead to shape market narrative, GTM strategy, and commercial success for our Workforce Management portfolio. You’ll translate complex capabilities into business outcomes for CHROs, CFOs, and senior leaders, working across Product, Sales, and Marketing to win complex enterprise deals.

You will partner with product teams to shape roadmaps, drive demand through ABM and content, and ensure field readiness.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, or communications.
• 5+ years of progressive software product marketing experience, including B2B SaaS or multi‑product platforms.
• Ability to develop differentiated messaging and positioning tied to measurable outcomes.
• Experience creating executive presentations, sales enablement content, value props, and ROI frameworks.
• Ability to influence without formal authority across cross‑functional teams.
• Experience leading product launches or go‑to‑market programs from strategy to field readiness.
• Deep understanding of enterprise buying journeys and multi‑stakeholder sales cycles.
• Hybrid work collaboration: comfortable in a hybrid model with in‑office days.

Responsibilities

• Develop differentiated Workforce Management messaging and positioning that connects capabilities to business outcomes.
• Drive alignment across Product, Sales, Marketing, and other departments in a matrixed environment.
• Advocate for GTM needs and contribute to go‑to‑market strategy, pricing, packaging, and field readiness.
• Partner with Product Management to translate insights into roadmap priorities and revenue decisions.
• Support GTM with sales plays and commercial content such as ROI frameworks and solution briefs.
• Collaborate with Marketing on ABM, demand gen, webinars, and thought leadership programs.
• Maintain a strong point of view on buyers, market trends, and competitive positioning.
• Coordinate with Analyst Relations and Product Management on analyst briefings and materials.
• Work with Sales Operations to define GTM KPIs and share insights for prioritization.

Skills

5+ years of product marketing

differentiated messaging

executive presentations

influence without authority

go-to-market programs

enterprise buying journeys

hybrid collaboration (3 days in office

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

UKG is seeking a seasoned Product Marketing Lead to shape market narrative, GTM strategy, and commercial success for our Workforce Management portfolio. You’ll translate complex capabilities into business outcomes for CHROs, CFOs, and senior leaders, working across Product, Sales, and Marketing to win complex enterprise deals.

You will partner with product teams to shape roadmaps, drive demand through ABM and content, and ensure field readiness.