Senior Product Marketing Lead, Workforce Management

UKG; Atlanta (GA); Hybrid; USD 99.000 - 165.000; Vollzeit

Zusammenfassung

UKG seeks a Senior Product Marketing Lead to shape market narratives for our Workforce Management software portfolio. You will move between strategic thinking and hands‑on execution, translating capabilities into clear business outcomes for enterprise buyers, including CHROs and CFOs.

You will collaborate with Product, Sales, Marketing, and Customer Success to align roadmaps, messaging, and demand generation, driving measurable impact across the organization.

Qualifikationen

• 5+ years in software product marketing, including experience with B2B SaaS or multi‑product platforms.
• Proven ability to develop differentiated messaging and positioning that connects product capabilities to outcomes.
• Experience leading product launches or go‑to‑market programs and influencing across cross‑functional teams (Product, Sales, Marketing).

Aufgaben

• Develop differentiated Workforce Management messaging and positioning that connects product capabilities to strategic business outcomes.
• Lead go‑to‑market strategy, including product launches, pricing and packaging, commercialization, field readiness, and post‑launch optimization.
• Partner with Product Management to synthesize market and customer insights into roadmap priorities.
• Create sales enablement content—value proposals, ROI frameworks, executive presentations, and battle cards.
• Support GTM with ABM, demand generation, webinars, and thought leadership initiatives.

Kenntnisse

Messaging development

Executive presentations

Cross-functional influence

Go-to-market programs

Ausbildung

Bachelor’s degree in marketing, business, communications

Jobbeschreibung

UKG seeks a Senior Product Marketing Lead to shape market narratives for our Workforce Management software portfolio. You will move between strategic thinking and hands‑on execution, translating capabilities into clear business outcomes for enterprise buyers, including CHROs and CFOs.

You will collaborate with Product, Sales, Marketing, and Customer Success to align roadmaps, messaging, and demand generation, driving measurable impact across the organization.