Product Marketing Lead, Workforce Management

UKG; Lowell (MA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

UKG is seeking a Senior Product Marketing leader to craft differentiated Workforce Management messaging and drive GTM execution. You will align with Product, Sales, and Marketing to articulate why our solution matters, shape launches, pricing, and packaging, and translate market insights into roadmap and revenue decisions.

You will partner with cross-functional teams to develop sales plays, ROI frameworks, and compelling content, while maintaining strong voice-of-the-market to inform strategy

Qualifications

• Bachelor's degree in marketing, business, or communications.
• 5+ years of progressive experience in product marketing, including B2B SaaS.
• Proven ability to develop differentiated messaging and positioning.

Responsibilities

• Develop differentiated Workforce Management messaging that links capabilities to business outcomes.
• Drive cross-functional alignment in a matrixed environment across Product, Sales, Marketing and other teams.
• Advocate for GTM needs and contribute to strategy including launches, pricing, packaging, and post-launch optimization.
• Partner with Product Management to translate insights into roadmap decisions and revenue-based prioritization.
• Support GTM by developing sales plays and assets like value/Roi frameworks, executive decks, and solution briefs.
• Collaborate with Marketing on ABM, demand-gen, webinars, and thought leadership to build enterprise pipeline.
• Maintain a strong point of view on Workforce Management buyers, trends, and competitive positioning.
• Coordinate with Analyst Relations on analyst briefings and product narratives.
• Work with Sales Operations to define GTM KPIs and relay insights to Product for prioritization.

Skills

Product marketing

Cross-functional leadership

B2B SaaS

Go-to-market strategy

Executive presentations

Analytics and market insights

Education

Bachelor's degree in marketing, business, communications, or related field

Job description

UKG is seeking a Senior Product Marketing leader to craft differentiated Workforce Management messaging and drive GTM execution. You will align with Product, Sales, and Marketing to articulate why our solution matters, shape launches, pricing, and packaging, and translate market insights into roadmap and revenue decisions.

You will partner with cross-functional teams to develop sales plays, ROI frameworks, and compelling content, while maintaining strong voice-of-the-market to inform strategy