Product Immersion & Testing Program Manager

Meta; Menlo Park (CA); On-site; USD 97,000 - 139,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta seeks a Program Manager for Product Immersion & Testing to lead, monitor, and recruit for product tests and immersions across Alpha, Beta, and GA stages. You will work closely with Product, Sales, Data Science, and Marketing to define goals, coordinate logistics, and surface actionable insights to influence roadmap decisions.

You will plan and brief immersion projects, drive cross-functional collaboration, and improve processes for greater efficiency.

Qualifications

• BA/BS in Marketing, Business, Communications, or related field.
• 4+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing.
• 4+ years' experience managing, tracking, and measuring digital marketing campaigns.
• Experience initiating and driving projects to completion with minimal guidance.
• Experience building relationships with cross-functional teams, delivering impact through communication and influence.
• Experience implementing processes/programs to improve product or team performance.
• Confidence working independently and leading cross-functional teams.
• Understanding of product development, market research, and testing principles.
• Strategic thinking and problem-solving skills.
• Experience with internal project management tools and escalation paths.

Responsibilities

• Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science.
• Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects.
• Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope immersion and test design/requirements, manage logistics, and surface insights to influence for product and business outcomes (product changes, roadmap impact).
• Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale.
• Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and quality of support.
• Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders.
• Travel: Support in-market experiences, with up to 20% travel (including international).

Skills

Program management

Cross-functional

Communication

Planning

Ambiguity handling

Influence

Digital marketing

Education

Bachelor's degree

Tools

Ads Manager

PM tools

Job description

Meta seeks a Program Manager for Product Immersion & Testing to lead, monitor, and recruit for product tests and immersions across Alpha, Beta, and GA stages. You will work closely with Product, Sales, Data Science, and Marketing to define goals, coordinate logistics, and surface actionable insights to influence roadmap decisions.

You will plan and brief immersion projects, drive cross-functional collaboration, and improve processes for greater efficiency.