Senior Product Immersion & Testing Program Lead

Meta; New York (NY); On-site; USD 145,000 - 205,000; Full time

Job summary

Meta is seeking a seasoned Program Manager to lead Product Immersion and Testing initiatives across alpha, beta, and GA phases. You will coordinate with Product, Marketing, Data Science, Engineering and User Research to design tests, identify clients, and drive insights that influence roadmaps.

You will manage logistics, define goals, and craft briefs that guide immersion projects while tracking metrics to improve efficiency and outcomes.

Qualifications

• 10+ years in program/project management, customer service, marketing, or product testing
• Experience designing and operating structured product testing programs at scale
• Experience leading cross-functional programs with multiple work streams
• Experience communicating program strategy and insights to product audiences
• Experience defining program metrics and using data to drive improvement
• Experience with project management tools (Asana, Jira, Smartsheet)

Responsibilities

• Lead Product Immersion & Testing initiatives and recruit for tests across alpha, beta, GA
• Define goals, identify clients, coordinate logistics, and create briefs for immersion projects
• Collaborate with Product, Marketing, Data Science, Engineering and User Research to scope tests
• Communicate insights to cross-functional teams and influence roadmap prioritization
• Improve processes based on analysis and impact metrics to raise efficiency
• Troubleshoot issues during testing and immerse projects, escalating as needed
• Support in-market experiences with up to 20% travel (including international)

Skills

Program management

Cross-functional collaboration

User research

Marketing campaigns

Data analysis

Communication

Leadership

Strategy development

Stakeholder management

Education

BA/BS in Marketing, Business, Communications, or related field

Tools

Asana

Jira

Smartsheet

Job description

Meta is seeking a seasoned Program Manager to lead Product Immersion and Testing initiatives across alpha, beta, and GA phases. You will coordinate with Product, Marketing, Data Science, Engineering and User Research to design tests, identify clients, and drive insights that influence roadmaps.

You will manage logistics, define goals, and craft briefs that guide immersion projects while tracking metrics to improve efficiency and outcomes.