Product Immersion & Testing Programs Lead

Meta; Menlo Park (CA); On-site; USD 145,000 - 205,000; Full time

Benefits offered by this job

Bonus

Equity

Health benefits

Job summary

Meta seeks a Program Manager for Product Immersion and Testing to lead cross-functional projects, align teams, and drive customer insights into product strategy. You will partner with PMs, Engineering, Data Science, and Marketing to design, execute, and scale immersion programs across alpha, beta, and GA stages.

The role emphasizes planning, recruitment for tests, and translating findings into roadmap actions.

Qualifications

• 10+ years in program/project management, marketing, or product testing.
• Experience designing and operating structured product testing or user research programs at scale.
• Experience leading cross-functional programs with multiple work streams and dependencies.

Responsibilities

• Lead Product Immersion & Testing initiatives across alpha, beta, and GA stages.
• Define goals, identify clients, coordinate logistics, and prepare briefs for immersions.
• Collaborate with Product, Marketing, Data Science, and Engineering to surface actionable insights.
• Communicate insights to influence roadmap and drive scalable solutions.
• Improve processes based on metrics to raise efficiency and quality of support.
• Troubleshoot issues during testing and immersions with escalation paths.

Skills

Program management

Cross-functional collaboration

Data analysis

Stakeholder management

Communication

Ethical AI awareness

Ad platform familiarity

Education

BA/BS in Marketing, Business, Communications, or related field

Tools

Asana

Jira

Smartsheet

Job description

Meta seeks a Program Manager for Product Immersion and Testing to lead cross-functional projects, align teams, and drive customer insights into product strategy. You will partner with PMs, Engineering, Data Science, and Marketing to design, execute, and scale immersion programs across alpha, beta, and GA stages.

The role emphasizes planning, recruitment for tests, and translating findings into roadmap actions.