Product Immersion & Testing PM: Lead Insights & Launches

Meta; New York (NY); On-site; USD 97,000 - 139,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is hiring a Program Manager for Product Immersion & Testing to lead immersion initiatives, define goals, and coordinate cross-functional teams across Product, Sales, Data Science, and Engineering. You will surface insights to influence product decisions and roadmaps while driving scalable testing programs.

Ideal candidates bring 4+ years in program management, marketing, or product testing, strong collaboration skills, and experience with Ads Manager.

Qualifications

• BA/BS degree in marketing, business, communications, or related field.
• 4+ years in program/project management, marketing, or product testing.
• 4+ years managing digital marketing campaigns.
• Ability to lead projects with minimal guidance.
• Strong cross-functional relationships and influence.
• Experience implementing processes to improve performance.
• Able to work independently and lead teams.
• Understanding of product development, market research, and testing principles.
• Strategic thinking and problem solving.
• Experience with internal PM tools and escalation paths.

Responsibilities

• Lead immersion and testing initiatives: manage, monitor, and recruit for tests (alpha, beta, GA) and immersions as main contact for Product, Sales, and Data Science.
• Define goals, identify clients, coordinate logistics, and prepare briefs for immersion/testing projects.
• Collaborate with Product, Marketing, Data Science, Engineering, and User Research to scope design/requirements and surface insights to influence outcomes.
• Communicate insights to cross-functional teams to influence roadmap prioritization and develop scalable solutions.
• Inform and implement new processes to improve efficiency and quality of support.
• Troubleshoot issues (bugs, feature requests, product confusions) during testing and immersions; use escalation paths.
• Travel up to 20% for in-market experiences, including international.

Skills

Program management

Cross-functional collaboration

Digital marketing campaigns

Project initiation & delivery

Process improvement

Independent leadership

Product development & market research

Strategic thinking

Internal PM tools

Education

BA/BS degree in Marketing, Business, Communications, or related

Tools

Ads Manager

Data analysis tools

Job description

Meta is hiring a Program Manager for Product Immersion & Testing to lead immersion initiatives, define goals, and coordinate cross-functional teams across Product, Sales, Data Science, and Engineering. You will surface insights to influence product decisions and roadmaps while driving scalable testing programs.

Ideal candidates bring 4+ years in program management, marketing, or product testing, strong collaboration skills, and experience with Ads Manager.