Senior Program Lead, Product Immersion & Testing

Meta; San Francisco (CA); On-site; USD 145,000 - 205,000; Full time

Job summary

Meta is seeking a Program Manager to lead Product Immersion and Testing, coordinating alpha, beta, and GA tests across Product, Sales, and Data Science. You will define goals, plan logistics, and produce briefs to guide immersion projects.

You will collaborate with PMs, Product Marketing, Data Science, and Engineering to scope testing designs, surface insights, and influence product roadmaps. Strong communication and metrics-driven improvement are essential.

Qualifications

• 10+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing.
• Experience managing, tracking, and measuring digital marketing campaigns.
• Experience designing and operating structured product testing or user research programs at scale, including program development, participant management, and insight synthesis.
• Experience leading complex, cross-functional programs with multiple concurrent work streams, managing dependencies, risks, and stakeholder alignment across technical and non-technical teams.
• Experience communicating program strategy and product insights to product audiences through written narratives, data-driven presentations, and structured briefings.
• Experience defining program metrics and using data to evaluate a program's effectiveness and drive continuous improvement.
• Experience initiating and driving projects to completion with minimal guidance.
• Experience building relationships with cross-functional teams, delivering impact through communication and influence.
• Experience implementing processes or programs to improve product or team performance.
• Confidence working independently and leading cross-functional teams.
• Understanding of product development, market research, and testing principles.
• Strategic thinking and problem-solving skills.
• Experience with project management tools (e.g., Asana, Jira, Smartsheet) and escalation processes.
• BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)

Responsibilities

• Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science.
• Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects.
• Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope out and test design/requirements, manage logistics, and surface insights to inform product and business outcomes (product changes, roadmap impact)
• Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale
• Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and the quality of support
• Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders
• Travel: Support in-market experiences, with up to 20% travel (including international)

Skills

Program management

Cross-functional collaboration

Stakeholder management

Data-driven decisions

Communication

Education

BA/BS degree

Tools

Asana

Jira

Smartsheet

Job description

Meta is seeking a Program Manager to lead Product Immersion and Testing, coordinating alpha, beta, and GA tests across Product, Sales, and Data Science. You will define goals, plan logistics, and produce briefs to guide immersion projects.

You will collaborate with PMs, Product Marketing, Data Science, and Engineering to scope testing designs, surface insights, and influence product roadmaps. Strong communication and metrics-driven improvement are essential.