Program Manager, Product Immersion & Testing

Meta; San Francisco (CA); On-site; USD 97,000 - 139,000; Full time

Job summary

Meta is seeking a Program Manager for the Product Immersion & Testing team to lead immersion initiatives, manage alpha/beta/GA tests, and coordinate across Product, Sales, Data Science, and Engineering.

You will define goals, plan logistics, surface actionable insights, and influence roadmaps through cross-functional collaboration while driving scalable testing programs and process improvements. Travel up to 20% is expected.

Qualifications

• BA/BS degree in Marketing, Business, Communications, or related field.
• 4+ years in program/project management, customer service, marketing, user/UX research, operations, or product testing.
• 4+ years in managing, tracking, and measuring digital marketing campaigns.
• Experience initiating and driving projects with minimal guidance.
• Experience building relationships across cross-functional teams.
• Experience implementing processes to improve performance.
• Ability to work independently and lead cross-functional teams.
• Understanding of product development, market research, and testing principles.
• Strategic thinking and problem-solving skills.
• Experience with internal PM tools and escalation paths.

Responsibilities

• Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science
• Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects
• Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope immersion and test design/requirements, manage logistics, and surface insights to influence for product and business outcomes (product changes, roadmap impact)
• Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale
• Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and quality of support
• Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders
• Travel: Support in-market experiences, with up to 20% travel (including international)

Skills

Project management

Cross-functional collaboration

Communication skills

Strategic thinking

Problem solving

Education

BA/BS degree

Tools

PM tools

Escalation processes

Job description

Meta is building the future of human connection through technology. Our family of apps and services connects billions of people worldwide, empowering them to share what matters most and bringing people closer together. Central to our mission is ensuring our products meet the highest standards of quality and user satisfaction.The Product Immersion & Testing Team within Business Product Marketing (BPM) is seeking a Program Manager who is passionate about customer insights, testing, launching, and scaling Meta's newest business and marketing solutions. We accelerate business growth and product development by integrating the voice of the customer into our product marketing flywheel, leveraging insights to drive impactful strategies and outcomes.As an ideal candidate, you have experience navigating ambiguity, defining project scope independently, and aligning stakeholders around a clear plan of action. You have a proven track record of managing complex projects, collaborating across Product Management, Engineering, Data Science, Product Marketing, and leveraging customer insights and data analysis to inform decisions. You have deep experience with Meta's business tools (e.g., Ads Manager), marketing, and measurement, and you have experience distilling complex ideas into actionable insights.

Program Manager, Product Immersion & Testing Responsibilities:

• Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science
• Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects
• Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope immersion and test design/requirements, manage logistics, and surface insights to influence for product and business outcomes (product changes, roadmap impact)
• Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale
• Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and quality of support
• Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders
• Travel: Support in-market experiences, with up to 20% travel (including international)

Minimum Qualifications:

• BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)
• 4+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing
• 4+ years' experience managing, tracking, and measuring digital marketing campaigns
• Experience initiating and driving projects to completion with minimal guidance
• Experience building relationships with cross-functional teams, delivering impact through communication and influence
• Experience implementing processes/programs to improve product or team performance
• Confidence working independently and leading cross-functional teams
• Understanding of product development, market research, and testing principles
• Strategic thinking and problem-solving skills
• Experience with internal project management tools and escalation paths

Preferred Qualifications:

• Comfortable dealing with high-pressure, fast-moving, and ambiguous problems
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with Ads Manager and/or other Meta ad platform interfaces
• Experience working with a broad range of customers or user segments
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience with A/B testing
• Experience contributing at both strategic and operational levels

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

• $97,000/year to $139,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.