Product Growth & GTM Marketing Manager

B-Stock; Massachusetts; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Bonus

401(k) matching

Telecommuting

Education support

Job summary

B-Stock is seeking a Product Marketing professional to drive GTM for buyer-facing features and to own adoption metrics. You will partner with Lifecycle Marketing, Analytics, and Product to sharpen campaigns and messaging across in-app and external channels.

You will build buyer personas, define targets, and track post-launch performance, ensuring alignment with the broader product roadmap and growth targets. This is a high-ownership role in a fast-paced marketplace environment.

Qualifications

• 4+ years in product marketing, growth marketing, or a related field in B2B marketplace, SaaS, or e-commerce.
• Track record of launching product features and driving adoption with defined metrics.
• Strong data fluency for hypotheses, analysis, and evidence-based decisions.
• Cross-functional experience with Product and Engineering in an agile environment.
• Experience briefing lifecycle, CRM, or demand-gen teams on product-driven campaigns.
• Excellent written communication translating complex platform behavior into clear messaging.

Responsibilities

• Own the GTM strategy and launch execution for buyer-facing features; define adoption metrics upfront.
• Propose a prioritized GTM plan aligned to the product roadmap.
• Develop buyer personas and segment behavioral patterns to sharpen messaging.
• Brief Lifecycle Marketing with audience rationale, messages, and triggers for channel execution.
• Track post-launch performance and share insights with Product and Analytics.

Skills

Product marketing

Growth marketing

Data fluency

Cross-functional collaboration

Lifecycle/CRM campaigns

Campaign briefs

Tools

Salesforce

Amplitude

Jira

Braze

Job description

B-Stock is seeking a Product Marketing professional to drive GTM for buyer-facing features and to own adoption metrics. You will partner with Lifecycle Marketing, Analytics, and Product to sharpen campaigns and messaging across in-app and external channels.

You will build buyer personas, define targets, and track post-launch performance, ensuring alignment with the broader product roadmap and growth targets. This is a high-ownership role in a fast-paced marketplace environment.