Growth Marketing Manager — GTM & Content Strategy

Highway App, Inc.; Dallas (TX); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Highway App, Inc. is seeking a Marketing Manager to own and execute the GTM strategy for a specific business unit. The role involves developing positioning and messaging, and creating enablement materials such as decks and one-pagers to support sales and customers.

You will lead BU-specific content initiatives (blogs, case studies, videos) and partner with Product and Sales to launch new features, driving awareness, adoption, and retention. Strong communication skills are essential.

Qualifications

• Experience creating multi-layered strategic marketing campaigns.
• Strong organization and project management to run multiple events.
• Excellent written and verbal communication; able to craft unique content for campaigns.
• Experience with Zoom webinars, HubSpot, Salesforce, Canva, and PM tools.
• Bachelor’s degree in Marketing or Business Administration preferred.

Responsabilités

• Own and execute the go-to-market (GTM) strategy for the business unit, ensuring alignment with company-wide marketing objectives and messaging.
• Develop and maintain positioning and messaging frameworks that clearly articulate the business unit's offerings and value while aligning with broader brand narratives.
• Create and manage sales and customer enablement materials, including one-pagers, pitch decks, product walkthroughs, competitive battlecards, etc.
• Lead BU-specific content initiatives such as blog posts, case studies, and customer-facing videos.
• Partner with Product and Sales to support new feature launches and drive awareness, adoption, and retention.
• Monitor performance metrics and provide reporting on content usage, campaign results, and revenue impact.
• Gather and synthesize feedback from the field to inform ongoing content, messaging, and campaign strategy.
• Work closely with centralized brand, content, and design teams to maintain consistency across deliverables.

Connaissances

GTM strategy

Content creation

Campaign management

Cross-functional collaboration

Event planning

Formation

Bachelor's degree in Marketing or Business Administration

Outils

Zoom Webinars

HubSpot

Salesforce

Canva

PM tools

Description du poste

Highway App, Inc. is seeking a Marketing Manager to own and execute the GTM strategy for a specific business unit. The role involves developing positioning and messaging, and creating enablement materials such as decks and one-pagers to support sales and customers.

You will lead BU-specific content initiatives (blogs, case studies, videos) and partner with Product and Sales to launch new features, driving awareness, adoption, and retention. Strong communication skills are essential.