Product Marketing Manager: GTM, Storytelling & Growth

Outset; San Francisco (CA); On-site; USD 160,000 - 200,000; Full time

Job summary

Outset is seeking a Product Marketing Manager to own go-to-market strategy, positioning, and product storytelling. You will partner with Product, Sales, and Customer Success to translate value into messaging, launch features, and drive market adoption in a fast-paced startup environment.

You will collaborate cross-functionally and implement modern tools and processes to differentiate our product and accelerate growth. This role offers significant impact and career growth within a dynamic team.

Qualifications

• 4–7 years of product marketing experience in B2B SaaS or technology environments.
• Proven success managing full-cycle product launches or go-to-market initiatives.
• Strong understanding of buyer journeys, market segmentation, and competitive analysis.
• Excellent storytelling, writing, and presentation skills.
• Highly collaborative and comfortable working with cross-functional teams.
• Comfort with and/or ability to quickly learn tools for competitive intelligence, content creation/video, sales enablement, design, etc.
• Experience at a fast-paced start-up.

Responsibilities

• Drive awareness and adoption of the product through compelling narratives and expert storytelling.
• Develop and execute go-to-market plans for new product launches and feature enhancements.
• Own product messaging, positioning, and competitive differentiation across channels.
• Conduct market research and customer insights to uncover needs, trends, and growth opportunities.
• Create enablement materials to arm Sales and Customer Success with clear messaging.
• Partner with content to align product marketing and content strategies.
• Collaborate with growth to craft content and messaging for email campaigns throughout the lifecycle.
• Ensure customers are a key part of all content and create customer-specific materials.

Skills

Product marketing

B2B SaaS

Go-to-market

Storytelling

Cross-functional collaboration

Competitive analysis

Startup experience

Job description

Outset is seeking a Product Marketing Manager to own go-to-market strategy, positioning, and product storytelling. You will partner with Product, Sales, and Customer Success to translate value into messaging, launch features, and drive market adoption in a fast-paced startup environment.

You will collaborate cross-functionally and implement modern tools and processes to differentiate our product and accelerate growth. This role offers significant impact and career growth within a dynamic team.