Product Marketing Lead – GTM, Growth & Messaging

Dating Group; United States; À distance; USD 80 000 - 110 000; Plein temps

Résumé du poste

In collaboration with product, design, and content teams, you will optimize funnels, run campaigns, manage budgets, and measure success with clear KPIs to demonstrate impact.

This role offers the opportunity to shape market strategy and accelerate user acquisition and retention across channels.

Responsabilités

• Develop and execute go-to-market strategies for new and existing products, defining target audiences, positioning, and key messaging.
• Drive user acquisition, engagement, and retention growth through cross-functional collaboration with product, design, and content teams.
• Lead competitive and market analysis, optimize marketing funnels and campaigns, manage budgets, and measure performance with clear KPIs.

Description du poste

In collaboration with product, design, and content teams, you will optimize funnels, run campaigns, manage budgets, and measure success with clear KPIs to demonstrate impact.

This role offers the opportunity to shape market strategy and accelerate user acquisition and retention across channels.