B2B Product Marketing Leader — GTM & Growth

System1 Group; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Hybrid work

Educational reimbursement

Social events

Job summary

System1 Group is seeking a B2B Product Marketing Manager to own GTM strategy across the product suite, including Test Your Ad and Test Your Innovation. You will translate complex research and technology into compelling customer value propositions for marketing, insights and innovation leaders at consumer brands and agencies.

You will own positioning, messaging, launches and sales enablement, collaborating with Product, Sales and Commercial leadership to drive adoption and support System1’s US

Qualifications

• Idea: translate complex research, data and technology into customer value.

Responsibilities

• Own go-to-market strategy across the product suite including Test Your Ad and Test Your Innovation.
• Turn research, technology and frameworks into clear propositions for marketing, insights and innovation leaders.
• Develop buyer-focused messaging for marketers, insights leaders, innovation teams and agencies.
• Lead go-to-market plans for new products, features and propositions.
• Create pitch decks, battlecards, one-pagers, product guides and sales tools.
• Provide messaging and proof points to Sales and Commercial to win deals.

Skills

Customer Obsessed

Strategic & Commercial

Great storyteller

Collaborative

Fast & Curious

Job description

System1 Group is seeking a B2B Product Marketing Manager to own GTM strategy across the product suite, including Test Your Ad and Test Your Innovation. You will translate complex research and technology into compelling customer value propositions for marketing, insights and innovation leaders at consumer brands and agencies.

You will own positioning, messaging, launches and sales enablement, collaborating with Product, Sales and Commercial leadership to drive adoption and support System1’s US