Product Campaign Lead — SME-C Growth & Demand

Accenture; Chicago (IL); On-site; USD 87,000 - 194,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) plan

Bonus opportunities

Paid holidays

Paid time off

Job summary

Avanade’s SME-C growth strategy focuses on pre-packaged offers for mid-market clients, with an integrated digital and inside sales motion. The Avanade Product Campaign Lead will translate these offers into audience-led campaigns that generate qualified demand and contribute to pipeline growth.

This role serves as the bridge between business and market, owning how Avanade’s offers are positioned and activated through messaging, campaigns, digital channels, nurture programs, and sales enablement.

Qualifications

• Minimum of 5 years of B2B marketing experience, including product marketing, solution marketing, demand generation, or campaign marketing.
• Strong written and verbal communication skills.
• Experience marketing technology services, SaaS, consulting services, or pre-packaged technology solutions.
• Experience designing integrated campaigns across paid search, paid social, email nurture, landing pages, and other digital channels.
• Experience developing positioning, messaging frameworks, campaign briefs, nurture strategies, and sales enablement materials.
• Experience with B2B audience segmentation, buyer personas, customer journeys, and lead scoring.
• Experience partnering with inside sales to improve lead quality and marketing-to-sales conversion.
• Experience working within or alongside the Microsoft partner ecosystem.
• Experience supporting digital commerce, product-led growth, or self-service purchasing models.
• Experience with marketing automation, demand generation, and marketing measurement platforms.
• Strong analytical and commercial acumen.
• Ability to translate complex technology into buyer-focused messages.
• Ability to lead through influence and coordinate cross-functional teams.

Responsibilities

• Translate offers into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies.
• Use buyer insights, campaign performance, market feedback, and inside sales input to refine messaging and strategy.
• Design end-to-end campaign strategies, including target audiences, channel mix, creative approach, calls to action, and journeys.
• Develop clear campaign briefs and provide strategic direction to campaign management, paid media, marketing automation, and other teams.
• Define landing page, digital experience, and nurture strategies moving buyers from engagement to qualification.
• Partner with inside sales to establish lead qualification and scoring criteria and improve handoffs.
• Develop sales enablement materials and engagement context for follow-ups on demand.
• Collaborate with leadership to shape customer experience and digital commerce requirements.
• Develop marketing measurement frameworks and monitor traffic, conversions, MQLs, nurture, and pipeline.
• Support data quality, reporting, and measurement with Growth Demand Engine.
• Communicate performance and recommendations to leadership to optimize messaging and investment.

Skills

B2B marketing

Product marketing

Demand generation

Campaign marketing

Messaging frameworks

Tools

Marketing automation

Paid media

CRM tooling

Job description

Avanade’s SME-C growth strategy focuses on pre-packaged offers for mid-market clients, with an integrated digital and inside sales motion. The Avanade Product Campaign Lead will translate these offers into audience-led campaigns that generate qualified demand and contribute to pipeline growth.

This role serves as the bridge between business and market, owning how Avanade’s offers are positioned and activated through messaging, campaigns, digital channels, nurture programs, and sales enablement.