Lifecycle Growth Lead, SMB Demand & Acquisition (Remote)

Upwork; United States; Remote; USD 81,000 - 116,000; Full time

Benefits offered by this job

Comprehensive medical coverage for you

Unlimited PTO

401(k) plan with matching

12 weeks of paid parental leave

Employee Stock Purchase Plan

Job summary

Upwork Inc. is seeking a Lifecycle Marketing Lead, Growth & Acquisition to own high-impact lifecycle programs that close the new-client acquisition gap through smarter demand capture and stronger engagement with SMB audiences.

You’ll lead outbound prospecting, content direction, and cross-functional collaboration to deliver measurable outcomes. This senior individual contributor role requires strategic thinking, data-driven decision making, and expertise with modern engagement platforms.

Qualifications

• Several years of lifecycle, CRM, or growth marketing experience with a track record of owning programs end to end and driving measurable business outcomes.
• Strong strategic judgment and structured thinking with ability to define problems and provide options with recommendations.
• Fluency with modern customer engagement platforms such as Braze, Iterable, or Customer.io, plus familiarity with a customer data platform such as HighTouch or similar tool.
• Strong storytelling and influence skills to present work confidently in cross-functional forums.
• Experience using AI tools to accelerate drafting, analysis, segmentation, or planning workflows with critical review for accuracy and brand quality.
• Bonus points for experience with in-product notifications and SMB-focused programs.

Responsibilities

• Lead the outbound prospecting pilot end to end, including sequencing, deliverability, vendor partnership, messaging, and scaling recommendations.
• Own and drive lifecycle marketing strategy across a portfolio of programs, set direction, metrics, and monitor performance.
• Set editorial and content direction across lifecycle initiatives, manage content calendar and partner with cross-functional teams.

Skills

Lifecycle marketing

CRM

Growth marketing

Outbound prospecting

AI tools

Storytelling

Tools

Braze

Iterable

Customer.io

HighTouch

Job description

Upwork Inc. is seeking a Lifecycle Marketing Lead, Growth & Acquisition to own high-impact lifecycle programs that close the new-client acquisition gap through smarter demand capture and stronger engagement with SMB audiences.

You’ll lead outbound prospecting, content direction, and cross-functional collaboration to deliver measurable outcomes. This senior individual contributor role requires strategic thinking, data-driven decision making, and expertise with modern engagement platforms.