Global Campaigns Architect & Growth Orchestrator

Accenture PLC; Nashville (TN); On-site; USD 150,000 - 230,000; Full time

Job summary

Accenture is seeking a Global Campaigns Lead to translate Avanade’s GTM priorities into scalable, integrated market plays and demand journeys. The role orchestrates global activation across marketing, sales, and digital teams, ensuring consistency while adapting to regional needs.

You will own the business product for campaign activation across Accenture’s digital ecosystem and partner with regional leaders to optimize outcomes.

Qualifications

• Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies

Responsibilities

• Translate priorities into integrated market plays and global campaign strategies.
• Define objectives, audiences, journeys, and success measures.
• Design end-to-end campaign journeys connecting awareness to sales conversion.
• Lead orchestration of global campaigns across multiple teams.
• Partner with digital, content, and operations to connect experiences across channels.
• Develop scalable campaign frameworks and governance for consistency.
• Coordinate delivery with regional leaders to drive campaign adoption and optimization.

Skills

Campaign leadership

B2B marketing

Demand generation

Job description

Accenture is seeking a Global Campaigns Lead to translate Avanade’s GTM priorities into scalable, integrated market plays and demand journeys. The role orchestrates global activation across marketing, sales, and digital teams, ensuring consistency while adapting to regional needs.

You will own the business product for campaign activation across Accenture’s digital ecosystem and partner with regional leaders to optimize outcomes.