Enterprise Growth Marketing & Campaigns Lead

Cognition; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Cognition seeks a hands-on marketer to translate differentiated AI technology into enterprise campaigns that drive pipeline and revenue. You will craft content and experiences covering engineering champions, IT leaders, and executives, guiding customers from interest to adoption.

We value storytelling, rigorous experimentation, and the ability to ship campaigns quickly. You will own end-to-end programs, coordinating with product marketing, sales, and analytics teams to maximize impact.

Qualifications

• A track record of building and executing integrated campaigns for enterprise B2B technology buyers.
• Strong content development and writing skills, with examples of work you personally took from concept to launch.
• Experience connecting content, distribution, and sales follow-up to measurable pipeline outcomes.
• An understanding of complex enterprise buying groups and how their information needs change throughout a deal.
• The ability to move between an executive business narrative and detailed product or use-case content.
• Strong project ownership: you can coordinate multiple contributors, make decisions, and ship high-quality work quickly.
• A practical approach to experimentation, including using AI tools to accelerate research, production, and iteration.

Responsibilities

• Build integrated campaigns around our most important themes. Partner with Product Marketing to translate Cognition's positioning into campaigns that create demand and advance enterprise deals.
• Create content across the buying journey. Develop ebooks, research, webinars, demo experiences, templates and guides.
• Reach the full buying group. Address engineering leaders, developers, IT/security stakeholders, and executives.
• Make campaigns relevant across verticals. Translate broad themes into industry-specific use cases with teams on priority segments.
• Own the promotion strategy. Build distribution into every campaign across paid, email, web, social, partner, field, and sales channels.
• Bring technical differentiation to life. Turn complex capabilities into credible stories and demonstrations of enterprise impact.
• Execute from brief to launch. Own plans, content development, timelines and follow-up with internal and external resources.
• Optimize for pipeline and revenue. Measure engagement and outcomes to improve future campaigns.

Skills

Campaign management

Content development

Enterprise marketing

Storytelling

Project ownership

AI tooling

Sales collaboration

Industry analysis

Tools

Marketing automation

Job description

Cognition seeks a hands-on marketer to translate differentiated AI technology into enterprise campaigns that drive pipeline and revenue. You will craft content and experiences covering engineering champions, IT leaders, and executives, guiding customers from interest to adoption.

We value storytelling, rigorous experimentation, and the ability to ship campaigns quickly. You will own end-to-end programs, coordinating with product marketing, sales, and analytics teams to maximize impact.