Senior Product Marketing Lead - GTM, Messaging & Growth

Insight Global; Austin (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Insight Global is seeking a Senior Product Marketing Manager to drive end-to-end GTM strategies, product launches, and market expansion. You will shape positioning and messaging, partner with product, sales, and revenue teams, and own competitive intelligence and pricing insights.

You will build sales enablement assets, collaborate across product management, demand generation, and customer success, and influence pricing decisions through market and customer insights.

Qualifications

• 5+ years in B2B Product Marketing with GTM ownership and revenue impact.
• Experience building positioning and messaging for SaaS/HR Tech/Marketplaces.
• Proven ability to lead product launches from strategy to execution with pipeline accountability.
• Ability to create sales enablement assets tied to outcomes.
• Hands-on competitive intelligence and win/loss analysis experience.

Responsibilities

• Lead end-to-end GTM strategies for launches, releases, and market expansion.
• Develop product positioning, value props, messaging, and market narratives.
• Align roadmaps with customer needs, market opportunities, and revenue goals.
• Create battlecards, pitch decks, one-pagers, and training for sales teams.
• Conduct competitive research, pricing comparisons, and win/loss analysis.
• Collaborate on adoption campaigns, onboarding, and retention initiatives.
• Influence pricing, packaging, and tiering through market insights.
• Develop AI-driven workflows to improve efficiency and output.

Skills

GTM strategy

SaaS marketing

Messaging & positioning

Sales enablement

Competitive intelligence

AI-driven workflows

CRM analytics (Salesforce)

Tools

Salesforce

Marketing analytics tools

Job description

Insight Global is seeking a Senior Product Marketing Manager to drive end-to-end GTM strategies, product launches, and market expansion. You will shape positioning and messaging, partner with product, sales, and revenue teams, and own competitive intelligence and pricing insights.

You will build sales enablement assets, collaborate across product management, demand generation, and customer success, and influence pricing decisions through market and customer insights.