Principal PMM: Strategy, Positioning & Storytelling

Picus; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Picus is seeking a product marketing professional to translate advanced research into field-ready messaging. You’ll work with the CTO, Product Marketing, and cross-functional leaders to shape positioning and go-to-market narratives.

This hands-on role requires strong storytelling, executive-level presentation skills, and the ability to move from research to a polished draft and iterate from feedback. You’ll refresh the quarterly corporate narrative and enable Sales with compelling playbooks.

Qualifications

• 5+ years of product marketing experience in B2B enterprise software, including cybersecurity.
• Defined and evolved company, portfolio, and product positioning in fast-changing markets.
• Experience translating research into field-friendly messaging and executive narratives.

Responsibilities

• Partner with the CTO and leaders to evolve positioning and portfolios.
• Monitor market, analysts, priorities to identify shifts and white space.
• Develop messaging frameworks, value propositions, and proof points.
• Translate research into compelling stories for customers, analysts, and partners.
• Lead quarterly refresh of corporate narrative and executive presentations.
• Shape thought-leadership with research reports and whitepapers.
• Equip Sales with messaging playbooks and launch narratives.
• Refine messaging based on feedback to stay credible and differentiated.

Skills

Product marketing

Cybersecurity

B2B software

Storytelling

Executive communications

Cross-functional collaboration

Research synthesis

Job description

Picus is seeking a product marketing professional to translate advanced research into field-ready messaging. You’ll work with the CTO, Product Marketing, and cross-functional leaders to shape positioning and go-to-market narratives.

This hands-on role requires strong storytelling, executive-level presentation skills, and the ability to move from research to a polished draft and iterate from feedback. You’ll refresh the quarterly corporate narrative and enable Sales with compelling playbooks.