Senior PMM: GTM & Narrative Strategy Lead

Pendo; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Pendo is seeking a Lead Product Marketing Manager to own go-to-market strategy across high-impact product launches and cross-portfolio initiatives. You’ll craft narratives, align product, sales, and marketing, and drive commercial traction with technical audiences in a fast-moving software environment.

This remote role is based in the United States, with offices in San Francisco, Raleigh, or New York, and focuses on building credible technical messaging, enabling sales, and accelerating product

Qualifications

• 7+ years of marketing with ownership of positioning.
• Proven ability to drive a launch, repositioning, or category story end to end.
• Strong content instincts to create crisp narratives and launch materials.
• Active, practical fluency with AI tools such as Claude, ChatGPT, or similar.
• High bias to action with a track record of shipping and iterating.
• Ability to translate technical depth into clear messaging without oversimplifying.
• Strong cross-functional influence without direct authority.

Responsibilities

• Own messaging frameworks, positioning, and category narratives across primary product initiatives.
• Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, product adoption, and success metrics.
• Define the acquisition channel mix with revenue marketing and drive early-access signups.
• Establish a credible presence with builder audiences who are skeptical of traditional marketing.
• Design self-serve onboarding and activation flows in PLG motions and use data to improve discovery and activation.
• Define how new products fit within the broader platform narrative and expansion paths for customers.
• Translate complex technical capabilities into clear, value-oriented messaging and battlecards for sales.
• Define and track metrics that connect PMM initiatives to pipeline and early revenue outcomes.

Skills

Product marketing ownership

Launch ownership

Content/ storytelling

AI fluency

Bias to action

Technical messaging

Cross-functional influence

Job description

Pendo is seeking a Lead Product Marketing Manager to own go-to-market strategy across high-impact product launches and cross-portfolio initiatives. You’ll craft narratives, align product, sales, and marketing, and drive commercial traction with technical audiences in a fast-moving software environment.

This remote role is based in the United States, with offices in San Francisco, Raleigh, or New York, and focuses on building credible technical messaging, enabling sales, and accelerating product