Founding PMM Director: Shape Market Narrative

Cardless; San Francisco (CA); On-site; USD 175,000 - 220,000; Full time

Benefits offered by this job

Startup equity

Health, vision & dental coverage

Catered lunches

Parental leave

Flexible PTO

401k plan

Apple equipment

Job summary

Cardless is seeking its first product marketing hire—a senior, hands-on PMM who will define our market narrative, positioning, and the storytelling used across our website, decks, and sales collateral. This is a true, end-to-end IC role at a high-growth fintech; you will own brand voice, partner with sales, and drive launches, content, and external messaging from strategy to execution.

You will also shape how we talk to enterprise partners and end customers, ensure consistency across all

Qualifications

• 5–8+ years in product marketing with ownership of positioning/messaging.
• Strong writing to translate complex fintech products for enterprise buyers and consumers.

Responsibilities

• Define market positioning and keep it current against competitors.
• Own website and brand narrative; coordinate with design/engineering to implement changes.
• Build and maintain sales collateral and battlecards for real conversations.
• Plan go-to-market for launches and partnerships; align content across channels.

Skills

Market positioning

Brand narrative

Enterprise messaging

Content strategy

Collaboration with sales

Hands-on PMM

Job description

Cardless is seeking its first product marketing hire—a senior, hands-on PMM who will define our market narrative, positioning, and the storytelling used across our website, decks, and sales collateral. This is a true, end-to-end IC role at a high-growth fintech; you will own brand voice, partner with sales, and drive launches, content, and external messaging from strategy to execution.

You will also shape how we talk to enterprise partners and end customers, ensure consistency across all