Principal GTM Automation & RevOps (Remote)

Cloudflare, Inc.

San Francisco (CA)

Remote

USD 184,000 - 230,000

Full time

13 days ago

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Job summary

Cloudflare, Inc. is seeking a Principal for GTM Automation to design and deploy AI-driven workflows across Sales, Marketing, and RevOps. You will partner with Revenue Operations, Enablement, and engineering to automate repetitive revenue tasks, while preserving human oversight where needed.

The role emphasizes reliability, observability, and scalable architecture. Remote-friendly with potential locations in Austin or San Francisco, you will lead multi-disciplinary efforts, review code, and drive

Qualifications

10+ years in software engineering, data engineering, GTM automation, or revenue systems.
At least one LLM-powered workflow or agent used in production.

Responsibilities

Design and build agentic workflows for revenue tasks (account creation, enrichment, CRM updates, renewals).
Determine where AI/automation fits in GTM motion and where human judgment is needed.
Set quality bar for agents in production with evals, monitoring, and rollback rules.
Own architecture connecting agents to Salesforce, data warehouse, enrichment sources, and call data.
Build signal layer for account prioritization, routing, and next-best-action.
Review designs and code with stakeholders, enforcing version control and tests.
Collaborate with Sales/Marketing/Customer Success to identify automatable work and measure impact.
Track models, agent frameworks, and vendor tools to evaluate adoption.
Document ownership to ensure continuity.