Principal GTM Automation & AI-Driven RevOps (Remote)

Cloudflare; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Cloudflare is seeking a Principal for GTM Automation to document processes, build AI agents and automation for the Revenue organization. This senior individual contributor role will drive efficiency across Sales, Marketing, Customer Success, Partner, and RevOps, determining what to automate and what requires human involvement.

You’ll collaborate with Sales leadership and data/engineering to connect agents to Salesforce and the data warehouse, establish governance, monitor impact, and ensure

Qualifications

• 10+ years in software engineering or data systems.
• Experience owning production workflows at staff level or above.
• Experience with Python or TypeScript, SQL.
• Hands-on Salesforce experience and CRM data considerations.

Responsibilities

• Design and build agentic workflows for repetitive revenue work such as account creation and enrichment, CRM updates, renewals, QBR prep, deal registration, account ownership.
• Decide where AI and automation fit in the go-to-market motion, and where human judgment is still required.
• Set the quality bar for agents in production: evals that run before every release, monitoring tied to pipeline and revenue, clear rules for sensitive data, and a tested rollback.
• Own the architecture that connects agents to Salesforce, the data warehouse, enrichment and intent sources, and call data, so the next workflow reuses what the last one built.
• Build the signal layer that feeds account prioritization, routing, and next-best-action. Product usage, intent, firmographic changes, and call transcripts all go in.
• Review code and designs from stakeholders. Where version control, tests, or code review are missing, help put them in place.
• Work with Sales, Marketing, and Customer Success leaders to find the work worth automating, and measure adoption and business impact for everything that ships.

Skills

Software engineering

Data engineering

GTM automation

Revenue systems

Python

TypeScript

SQL

Salesforce

BigQuery

LLM workflows

Tools

Salesforce APIs

BigQuery

APIs

CI/CD

Job description

Cloudflare is seeking a Principal for GTM Automation to document processes, build AI agents and automation for the Revenue organization. This senior individual contributor role will drive efficiency across Sales, Marketing, Customer Success, Partner, and RevOps, determining what to automate and what requires human involvement.

You’ll collaborate with Sales leadership and data/engineering to connect agents to Salesforce and the data warehouse, establish governance, monitor impact, and ensure