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The Atlantic District in Yorktown, VA is seeking a Principal General Agent to lead our regional growth. You will build a network of independent agents, mentor performance, and shape strategy to expand in the Virginia market.
This role requires strong leadership, public speaking, and relationship building with carriers and communities. You’ll travel locally to engage partners and represent the agency at events.
Welcome to The Atlantic District, where we believe that insurance is about more than just numbers—it is about securing the futures of our neighbors here in Yorktown. We are currently looking for a Principal General Agent who brings energy, vision, and a genuine passion for people to our leadership team. We have built our reputation on integrity and a client-first approach, and we are searching for a leader who shares those values. As our Principal General Agent, you will not be stuck behind a desk all day. Instead, you will be out in the community, building a team of dedicated professionals and helping them reach heights they never thought possible. You will play a vital role in shaping our regional strategy, identifying growth opportunities, and creating a supportive space where agents can thrive. If you are a natural connector who loves to see others succeed and you want to be a cornerstone of a growing, locally-focused organization, we would be delighted to chat with you about your future at The Atlantic District.
Develop and execute a comprehensive growth strategy to expand our agency footprint throughout the Yorktown region.
Recruit, onboard, and train a diverse group of independent insurance agents to ensure top-tier production and compliance.
Provide ongoing mentorship to agents, helping them refine their sales techniques and client service standards.
Foster a collaborative culture where agents feel supported, valued, and encouraged to reach their professional potential.
Analyze sales metrics and regional trends to identify new business opportunities and adjust strategies accordingly.
Maintain strong relationships with insurance carriers to ensure our agents have access to the most competitive products for their clients.
Represent The Atlantic District at industry events and community functions to build brand awareness and professional credibility.
Active Virginia Life and Health Insurance License.
Demonstrated success in building and managing high-performing insurance distribution networks.
Deep knowledge of life, health, and annuity product lines.
Strong track record of recruiting, mentoring, and retaining independent agents.
Solid understanding of regional market dynamics in Virginia.
Excellent public speaking and interpersonal skills for lead generation and agency development.
Strong proficiency in agency management software and digital sales platforms.