Growth Analytics Analyst - Marketing & Web Optimization

CarParts.com; Long Beach (CA); On-site; USD 80,000 - 95,000; Full time

Job summary

CarParts.com is seeking a Data Analyst to drive marketing performance through data analysis, A/B testing, and website optimization. You will collaborate with marketing, product, and engineering to measure campaign effectiveness and surface insights from website metrics.

Responsibilities include analyzing campaigns across channels, designing tests, defining metrics and significance, and building dashboards to communicate results to stakeholders.

Qualifications

• Bachelor's or Master's in a quantitative field.
• 2 years of professional experience in marketing analytics or web analytics.
• Proficiency in SQL and Excel for data extraction and reporting.
• Familiarity with Python for statistical analysis.
• Hands-on experience with web analytics tools (GA/GA4, BigQuery, Adobe Analytics).
• Experience with e-commerce or retail marketing data.
• Knowledge of SEO/SEM metrics and best practices.
• Strong understanding of A/B testing and statistical significance.
• Experience with data visualization tools (Tableau/Looker/Power BI).
• Excellent communication to translate data into insights.

Responsibilities

• Analyze marketing campaign performance across channels.
• Design, execute, and analyze A/B and multivariate tests.
• Define hypotheses, sample sizes, metrics, and significance thresholds.
• Monitor and report on key website KPIs: traffic, bounce, conversion, AOV.
• Use Google Analytics/GA4, BigQuery to uncover patterns.
• Map and analyze customer journeys to identify friction points.
• Build and maintain dashboards and reports for stakeholders.
• Translate business questions into analytical projects and insights.
• Collaborate across teams to integrate findings into strategy.

Skills

SQL

Excel

Python

Web analytics

Communication

Education

Bachelor's or Master's in Data Analytics/Statistics/Marketing

Tools

Google Analytics / GA4

BigQuery

Adobe Analytics

Tableau

Looker

Power BI

Job description

CarParts.com is seeking a Data Analyst to drive marketing performance through data analysis, A/B testing, and website optimization. You will collaborate with marketing, product, and engineering to measure campaign effectiveness and surface insights from website metrics.

Responsibilities include analyzing campaigns across channels, designing tests, defining metrics and significance, and building dashboards to communicate results to stakeholders.