Premium Membership & Revenue Director

Sonata; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Significant equity

Job summary

Sonata is seeking a Director of Membership & Sales to lead membership sales end-to-end, extending the founder-led motion and scaling the playbook as we grow. You will cultivate real relationships with members, delivering a white-glove experience that drives referrals and membership.

This is an in-person NYC role, five days a week, reporting to Sagan. You will own the pipeline, run events, and leverage data and AI to improve conversion, retention, and lifetime value—owning both revenue and member

Qualifications

• Track record selling membership or high-touch experiences in premium settings (e.g., clubs like Zero Bond or Soho House)
• Closer's instinct with a proven revenue-driving history
• Host sensibility with the presence to read rooms and engage high-profile leaders
• AI-native approach to work, using tools to maximize leverage and reduce busywork

Responsibilities

• Own membership sales and revenue end to end, from the first conversation to the close
• Extend founder-led sales motion and build the scalable playbook
• Build real relationships with SONATA's members and deliver a white-glove experience
• Host dinners, partnerships, and events to grow the community and convert interest to membership
• Manage pipeline with data and AI, tracking conversion, retention, and lifetime value to optimize the funnel weekly

Skills

Membership sales

Relationship building

Executive presence

AI-native workflow

Pipeline management

Tools

Claude Code

Job description

Sonata is seeking a Director of Membership & Sales to lead membership sales end-to-end, extending the founder-led motion and scaling the playbook as we grow. You will cultivate real relationships with members, delivering a white-glove experience that drives referrals and membership.

This is an in-person NYC role, five days a week, reporting to Sagan. You will own the pipeline, run events, and leverage data and AI to improve conversion, retention, and lifetime value—owning both revenue and member