Director of Membership

Sonata; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Significant equity

Job summary

Sonata is seeking a Director of Membership & Sales to lead membership sales end-to-end, extending the founder-led motion and scaling the playbook as we grow. You will cultivate real relationships with members, delivering a white-glove experience that drives referrals and membership.

This is an in-person NYC role, five days a week, reporting to Sagan. You will own the pipeline, run events, and leverage data and AI to improve conversion, retention, and lifetime value—owning both revenue and member

Qualifications

• Track record selling membership or high-touch experiences in premium settings (e.g., clubs like Zero Bond or Soho House)
• Closer's instinct with a proven revenue-driving history
• Host sensibility with the presence to read rooms and engage high-profile leaders
• AI-native approach to work, using tools to maximize leverage and reduce busywork

Responsibilities

• Own membership sales and revenue end to end, from the first conversation to the close
• Extend founder-led sales motion and build the scalable playbook
• Build real relationships with SONATA's members and deliver a white-glove experience
• Host dinners, partnerships, and events to grow the community and convert interest to membership
• Manage pipeline with data and AI, tracking conversion, retention, and lifetime value to optimize the funnel weekly

Skills

Membership sales

Relationship building

Executive presence

AI-native workflow

Pipeline management

Tools

Claude Code

Job description

SONATA is a doctor-led healthcare membership focused on preventing disease before it starts. We combine the deepest testing available — whole genome sequencing, 140+ biomarkers, epigenetics, polygenic risk, and metabolic measures — with ongoing physician-led care, all powered by our clinical AI. We're built from scratch for the AI era, so our doctors can practice medicine no human could alone.

We're backed by Lux Capital, BoxGroup, and Sunflower Capital.

As Director of Membership & Sales, you'll own membership sales and revenue, and the relationships behind them. You'll extend the founder-led sales motion that's working today, and as we move upmarket, own both the number and the experience that earns it. You report directly to Sagan.
This is an in-person role in NYC, five days a week in office. We hold a high bar, but we're not into performative overwork.
As an early team member, you'll own our membership function and have significant equity.

What you'll do:

• Own membership sales and revenue end to end, from the first conversation to the close
• Extend our founder-led sales motion and build the playbook that scales it beyond the founders
• Build real relationships with the people SONATA is built for, and the white-glove experience that keeps them and earns referrals
• Host the dinners, partnerships, and events that grow the community and turn interest into membership
• Run your pipeline on data and AI, tracking conversion, retention, and lifetime value to tighten the funnel every week

You should have:

• A track record of selling membership or high-touch experiences in a premium setting, from members' clubs like Zero Bond or Soho House to luxury hospitality and high-end fitness
• A closer's instinct, with a record of personally driving revenue and the follow-through to turn relationships into memberships
• A host's sensibility and the presence to read any room, anticipate what people want, and hold your own with a hedge fund founder or a creative director
• An AI-native way of working, using tools like Claude Code to create leverage and cut out busywork
• Strong command of your numbers, fluent in your pipeline, conversion, retention, and lifetime value
• A real care for craft and quality, taking pride in how things are made and sweating the details that make a premium membership feel worth it
• A deep sense of ownership, taking full responsibility for the number and the member experience, no excuses