Practice Manager — Lead a High-Impact Optometry Team

Affinity Eye Care; Chesapeake, Northern (VA, KY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

401(k) with company match

Medical, dental, vision, life, STD, LD

HSA/FSA

Paid time off

Paid holidays

Job summary

AEG is seeking a Practice Manager in Chesapeake, VA to lead the on-site team, optimize patient flow, and drive service excellence while aligning to business goals.

You will coach staff, manage scheduling and labor, and partner with the Optometrist to ensure high-quality patient care and seamless operations. This role demands strong leadership and strategic thinking in a fast-paced healthcare setting.

Qualifications

• 3+ years of leadership experience in optical, healthcare, retail, hospitality, or a comparable service environment.
• High school diploma or equivalent.
• Eyecare or optical practice leadership experience preferred.

Responsibilities

• Lead daily practice operations, patient flow, staffing, scheduling, labor planning, service execution, and operational consistency across the practice.
• Serve as the primary on-site floor leader by supporting team alignment, patient needs, service recovery, and real-time operational priorities throughout the day.
• Establish clear expectations for practice staff and ensure team members understand daily priorities, role responsibilities, patient care standards, and performance goals.
• Partner with the Optometrist to support exam flow, clinical support expectations, required medical services, patient handoffs, team readiness, and evolving service offerings.
• Lead, coach, develop, recognize, and hold practice team members accountable for performance, patient care standards, service behaviors, and role expectations.
• Support new hire development, ongoing training, company initiatives, technology updates, process changes, and practice-level learning needs.
• Reinforce exceptional patient service behaviors that support trust, clear communication, timely follow-up, and a smooth patient experience.
• Monitor patient feedback, service trends, communication gaps, remake opportunities, and operational barriers that may impact patient experience or business performance.
• Review daily, weekly, and monthly results to identify performance trends, gaps, risks, and opportunities.
• Partner with the District Manager to support sales, margin, payroll, profitability, patient experience, operational goals, and practice growth.

Skills

Leadership

Communication

Coaching

Operational management

Staff development

Education

High school diploma or equivalent

Management education preferred

Tools

Practice management software

Job description

AEG is seeking a Practice Manager in Chesapeake, VA to lead the on-site team, optimize patient flow, and drive service excellence while aligning to business goals.

You will coach staff, manage scheduling and labor, and partner with the Optometrist to ensure high-quality patient care and seamless operations. This role demands strong leadership and strategic thinking in a fast-paced healthcare setting.