PR & Communications Strategy Lead

babylist; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Babylist is seeking a hands-on PR & Communications Manager to shape how consumers, media, partners, investors, and leaders understand who we are and where we’re going. You’ll create a proactive communications roadmap that positions Babylist as a category‑defining family platform and modern technology company.

You will own consumer and corporate PR, develop distinctive executive viewpoints, ghostwrite leadership content, and match leaders with high‑impact opportunities across press, podcasts, and

Qualifications

• 8-10 years in PR or communications, ideally a mix of in-house and agency or editorial time.
• Hands-on experience with real ownership and skin in the game.
• Excellent independent writer capable of ghostwriting leadership content.
• Ability to tell cohesive narratives connecting product, milestones, and partnerships.
• Strong relationships across media, ecommerce, and employer branding trends.
• Comfortable prepping senior leaders for press and high-visibility events.

Responsibilities

• Build an integrated PR and communications roadmap across leadership, product, growth, partnerships, and workplace culture.
• Grow consumer press coverage beyond current agency outputs.
• Amplify work with influencers and high-profile partners to sustain coverage.
• Develop thought leadership for Babylist executives through ghostwriting and media opportunities.
• Land executive placements at priority outlets and podcasts.
• Manage external PR and influencer agency partners.
• Own corporate communications collateral and leadership presentations.
• Be present for press moments and showroom activations.
• Collaborate with Product, Data, Insights, Partnerships, Social Impact, and People teams to identify stories.
• Create internal playbooks for consistent external storytelling.
• Own Babylist's awards strategy and measure impact across awareness and credibility.

Skills

PR strategy

Media relations

Ghostwriting

Executive communications

Agency management

Press events

Job description

Babylist is seeking a hands-on PR & Communications Manager to shape how consumers, media, partners, investors, and leaders understand who we are and where we’re going. You’ll create a proactive communications roadmap that positions Babylist as a category‑defining family platform and modern technology company.

You will own consumer and corporate PR, develop distinctive executive viewpoints, ghostwrite leadership content, and match leaders with high‑impact opportunities across press, podcasts, and