Portfolio Product Marketing Leader

Affirm; Sioux Falls (SD); Remote; USD 195,000 - 280,000; Full time

Benefits offered by this job

100% paid health coverage for you and/

Monthly tech stipends

Time off and holidays

Employee stock purchase plan (ESPP)

Job summary

Affirm is seeking a Group Product Marketing Manager to own the strategy and systems that drive product marketing excellence across our B2B organization. You’ll synthesize merchant, consumer, market, and performance insights to shape strategy and guide product and go-to-market investments.

This senior individual contributor will establish frameworks for segmentation, go-to-market planning, and measurement across teams, while leading a focused set of cross-portfolio opportunities from discovery

Qualifications

• 12+ years of experience in product marketing, product strategy, or related field in B2B payments, fintech, or platform businesses.
• Proven ability to set strategic direction and deliver measurable outcomes for a large product portfolio.
• Strong storyteller who connects complex products to senior leaders and partners.
• Exceptional strategic judgement; translate insights into priorities, business cases, and investments.
• Proven ability to influence senior leaders and align across Product, Revenue, Partnerships, Analytics and Marketing.
• Strong self-serve analytical skills using SQL, dashboards, and AI-assisted analysis.

Responsibilities

• Own and evolve the portfolio narrative, messaging, and proof points across marketing teams.
• Establish operating rhythms to align planning, forecasting, launches, and client opportunities.
• Enable Revenue with messaging, tools, training, and proof points to strengthen merchant conversations.
• Lead Voice of the Merchant through advisory boards and feedback loops to shape priorities and go-to-market decisions.
• Drive high-priority cross-portfolio initiatives such as partnerships or new market launches.
• Model affirm’s values and foster inclusive collaboration while coaching others.

Skills

SQL

Dashboards

AI analysis

Storytelling

Executive influence

GTM strategy

Job description

Affirm is seeking a Group Product Marketing Manager to own the strategy and systems that drive product marketing excellence across our B2B organization. You’ll synthesize merchant, consumer, market, and performance insights to shape strategy and guide product and go-to-market investments.

This senior individual contributor will establish frameworks for segmentation, go-to-market planning, and measurement across teams, while leading a focused set of cross-portfolio opportunities from discovery